A bright new shop on Manhattan's West 22nd street is turning the idea of retail on its head. Normal is a custom earphones outlet where helpful staff ('ear fitters') guide customers through a process that tailors the popular devices to individual ears, then produces them'in as little as 48 hours'with 3-D printers. Designed by New York'based HWKN (Hollwich Kushner), the 5,000-square-foot space serves as the base of operations for the budding company.
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