When asked to sharpen the corporate image of the Spanish furniture manufacturer Ofita for visiting designers, architects, and specifiers, the Milan-based design and architecture firm King & Miranda transformed the company’s Madrid offices and showroom—located on two adjacent floors—into an integrated sales tool using a spare vocabulary of textural elements, colors, and lighting strategies.
To accomplish this, the design team—partners Perry King and Santiago Miranda, and project architect Caroline King—situated the principal meeting rooms on the showroom floor to increase traffic, and organized the work spaces on the floor above into a showplace for the client’s contract furniture lines. “People who before only came to the offices, now also have their meetings in the showroom,” Miranda explains. “It’s become a much more useful instrument.”
You have 0 complimentary articles remaining.
Unlimited access + premium benefits for as low as $1.99/month.