It's not easy being an ugly office building in New Jersey. Drive down any suburban stretch and these dinosaurs from the 1980s languish on the roadside, lonely reminders of a time when builders thought everyone would want to work in suburbia forever. But those days are gone and now landlords can't unload these eyesores. For some developers, the best solution is to turn them into something they never were: Pretty.
When real estate giant Realogy relocated from Parsippany to its new headquarters in Madison, N.J., this spring, no one would have guessed that this light and glassy edifice was once a windowless Verizon call center. But transforming the brick tomb into an inviting structure was the best way to attract a well-heeled tenant like Realogy, the parent company for Sotheby’s, Century 21, Coldwell Banker, and others. The company, with 1,000 employees at the Madison location, leased the entire building.
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