Sales have officially commenced for Zaha Hadid’s 520 West 28th Street, a curvaceous luxury mid-rise tower that will join the throng of bombastic buildings abutting Manhattan’s High Line. The building, still under construction, will be the Pritzker prize-winning architect’s first residential project in New York.

“It’s a very nice neighborhood and, at times, [the process was] a very nice experience. We are delighted to do something here,” Hadid said Thursday at the tower’s sales launch in a West Chelsea showroom.