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      <title>Normal</title>
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        <![CDATA[A bright new shop on Manhattan&#39;s West 22nd street is turning the idea of retail on its head.]]>
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      <guid>1411-normal-new-york-city-hwkn-hollwich-kushner.asp</guid>
      <pubDate>Sat, 15 Nov 2014 23:30:00 -0500</pubDate>
      <link>https://www.architecturalrecord.com/articles/7703-normal</link>
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        <media:title type="plain">Normal</media:title>
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	Designed by HWKN, Normal’s glass storefront has a white powder-coated aluminum frame and is wrapped in a continuous band of color-changing LEDs.

	 

	Photo © James Ewing
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        <media:title type="plain">Normal</media:title>
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	Normal’s 5,000-square-foot main space, located in a former woodworking shop, plays triple duty as retail outlet, factory, and office. Bare fluorescent tubes, the most visible lighting element, have 3500K lamps. The lighting designers opted for a cooler color temperature to give the space a clean, laboratory-like ambience.

	 

	Photo © James Ewing
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        <media:title type="plain">Normal</media:title>
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	Normal’s factory and business operations are tucked in back of the ground floor, with additional space in the basement for a paint booth, laser cutting, 3-D printers, and storage. Work benches were custom-designed to match the dimensions of structural columns.

	 

	Photo © James Ewing
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	Drawing courtesy HWKN
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