https://www.architecturalrecord.com/rss/2297 en-us Cigarettes built Winston-Salem, North Carolina, just as much as bricks and mortar.

]]> http://www.architecturalrecord.com/articles/11806 Mon, 01 Aug 2016 09:15:00 -0400 https://www.architecturalrecord.com/articles/11806-mullenlowe The new space has a number of environments for impromptu meetings and collaborations, including high worktables near the oversize windows. Photo © Eric Laignel Last winter, the advertising firm MullenLowe moved into an office inside a renovated tobacco-processing factory in Winston-Salem. The building, once a part of R.J. Reynolds Tobacco Company’s cigarette-manufac­turing campus, is now part of a burgeoning technology park called the Wake Forest Innovation Quarter. Photo © Eric Laignel Architecture inserted three independent enclosures to create meeting spaces. One is located behind the reception area. Photo © Eric Laignel These boxes also demarcate zones for various open-plan departments and link common spaces.  Photo © Eric Laignel A combined lounge and pantry has become a natural gathering point for employees, with window sills that double as seating.  Photo © Eric Laignel At the end of some of the boxes, TPG Architecture added booths and seating, oriented toward the new factory windows. The designers used muted finishes and sandblasted the existing walls and ceilings to reveal decades-old textures.  Photo © Eric Laignel Image courtesy TPG Architecture TPG Architecture is developing a reputation at 7 World Trade Center. For prospective tenants of the David Childs–designed tower, the 29-year-old studio has become a go-to choice for interior fitouts.

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