Architectural Record
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Architectural Record
  • NEWS
    • Latest News
    • Awards
    • Interviews
    • Obituaries
    • Podcasts
      • Design:Ed Podcast
      • Sponsored Podcasts
  • OPINION
    • Book Reviews / Excerpts
    • Exhibition Reviews
    • Forum
  • EXCLUSIVES
    • Videos
    • Design Vanguard
    • Top 300 Firms
    • Sponsored Content
    • Sponsored eBooks
    • From the Archives
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Academies
  • PROJECTS
    • Buildings By Type
    • Reuse & Renovation
    • Museums & Arts Centers
    • Colleges & Universities
    • Multifamily Housing
    • Interiors
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Products by Category
    • Record Products of the Year
    • Latest Products
  • EVENTS
    • Dates & Events
    • Record on the Road
    • Innovation Conference
    • Sustainability in Practice
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • Submit an Event
  • CONNECT
    • Ask RECORD AI
    • Newsletters
    • Contact
    • Advertise
    • Editorial Calendar
    • Store
    • Customer Service
  • SUBMIT
    • Submission Guidelines
    • RECORD Competitions
  • MAGAZINE
    • Subscribe
    • My Account
    • Digital Edition
    • Current Issue
    • Firm Pass
    • Historic Archive

Creative Voices in Architecture: Nicolas Moreau and Hiroko Kusunoki

By Laura Raskin
Nicolas Moreau and Hiroko Kusunoki

Nicolas Moreau and Hiroko Kusunoki

Photo © Marie Guenel

Nicolas Moreau and Hiroko Kusunoki

Nicolas Moreau and Hiroko Kusunoki

Blending in seamlessly with the hustle and bustle of the Finnish capital, an intricate drawing helped Moreau and Kusunoki win the Guggenheim Helsinki design competition.

Image courtesy Moreau Kusunoki

Nicolas Moreau and Hiroko Kusunoki

Nicolas Moreau and Hiroko Kusunoki

Kusunoki says she is more “skeptical“ of the corresponding computer renderings.

Photo © Moreau Kusunoki / Artefactory Lab

Nicolas Moreau and Hiroko Kusunoki
Nicolas Moreau and Hiroko Kusunoki
Nicolas Moreau and Hiroko Kusunoki
May 1, 2016

Architects & Firms

Moreau Kusunoki

Paris-based architects Hiroko Kusunoki and Nicolas Moreau founded their eponymous husband-and-wife firm in 2011 and seemed to come out of nowhere when their design won the Helsinki Guggenheim competition last year. In addition to photo-quality renderings of a cluster of pavilions clad in charred timber, the architects presented Kusunoki’s mind-boggling, Richard Scarry–meets–Where’s Waldo drawings of the museum and the surrounding city in their competition entry.

Using fine-tipped black pens on white paper, one of Kusunoki’s flat-looking drawings of the Helsinki waterfront is not only a meticulous and exhaustive aerial view, it is also populated with rounded, miniature people. Some are walking dogs, one is teaching children on the grass, and another takes his bike across a bridge. Many have speech and thought bubbles above their heads, implying the collective hum of the city.

Rather than creating drawings like these at the beginning of projects, to help articulate the concept, Kusunoki conceives them after the initial design has been completed, to help them refine it. “All of the animation that I draw is kind of a summary,” she says. The illustrations help her and her team test how well a project sits in the context of a city, and how the negative space around it might be used. “We are quite skeptical about 3-D renderings,” she says. While such images are lush, and easily absorbed by clients and others, Kusunoki says she has a hard time imagining herself as the “beautiful woman” often found in them. She hopes people will spend time with her drawings and will be able to envision themselves inside of a project by identifying with the characters.

As for the firm’s initial dive into a project, Moreau says that they always begin by studying the site in order to judge the appropriate size and scale for a building—one of the hardest things to get right. After fine-tuning a project’s dimensions and scale on the computer, the architects break out scissors to start modifying the plan and sections and assembling the pieces like a collage. Model-making over dinner and some drinks helps keep the mood playful and everyone motivated. (Moreau previously worked for SANAA, another firm dedicated to modelmaking.) “We are a young studio,” says Kusunoki. “We can provoke something that does not seem possible. We can make something quite weird.”

Back to Eureka! Creative Voices in Architecture

Looking for quick answers on architecture and design topics?
Try Ask RECORD, our new smart AI search tool.
Ask RECORD →

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Lr
Laura Raskin, a former RECORD editor, writes about architecture. She recently moved with her family from Brooklyn, New York, to the Green Mountains of Vermont.

Post a comment to this article

Report Abusive Comment

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Architectural Record audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Architectural Record or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMLYN XtremeTrim Exterior Trim
    Sponsored byTamlyn

    Designing Cleaner Panel Facades: Why Exterior Trim Details Matter

  • Building with Vapor Barriers
    Sponsored byReef Industries, Inc.

    Vapor Barriers Help Control Moisture in Tighter Building Designs

  • Duct Interior with Prodeq System
    Sponsored byHenry, a Carlisle Company

    Designing Resilient Water Containment Systems

DESIGN:ED Podcast
Listen to Architectural Record’s DESIGN:ED Podcast

Events

June 10, 2026

Rethinking Stormwater – The Power of Porous Paving

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Learn how porous paving systems support stormwater management, reduce heat island effects, and enhance sustainable site design performance.

June 11, 2026

Very Early Warning Fire Detection for Mission-Critical Facilities

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Examine advanced fire detection strategies that support uptime and enhance safety in data centers and other mission-critical facilities.

View All Submit An Event

Products

2026 Architect's Square Foot Costbook

2026 Architect's Square Foot Costbook

See More Products

Popular Stories

Practice Matters illustration

What’s in a (Firm’s) Name? Thinking About Succession and Legacy

Practice Matters illustration

By the Numbers: Counting America's Architects

House on a Hill

Design Vanguard 2026: Forma

Crane Cove, ONO

Design Vanguard 2026 Winners

KRESA by DLR

In Kalamazoo, DLR Group Completes a Mass-Timber Hub for Career and Technical Education Programs

Broader Sustainability of CMU - Free Webinar - May 21, 2026

Related Articles

  • David Darling and Joshua Aidlin

    Creative Voices in Architecture: David Darling and Joshua Aidlin

    See More
  • Eureka

    Eureka! Creative Voices in Architecture

    See More
  • Marcio Kogan

    Creative Voices in Architecture: Marcio Kogan

    See More

Related Products

See More Products
  • ribbonarch.jpg

    Ribbon Architecture: Light, Shadow, and Reflection in Architecture

See More Products

Events

View AllSubmit An Event
  • October 29, 2020

    Women in Architecture

    Architectural Record presents the 6th Annual Women in Architecture Awards program to recognize and promote women’s design leadership. Join us for an afternoon program in Midtown Manhattan followed by a reception honoring this year's award winners.
View AllSubmit An Event
×

The latest news and information

#1 Source for Architectural Design, News and Products

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Submit
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing