Many firms donate time to projects that do right by the world. Others want to contribute even more, but without jettisoning their business models and becoming all-out nonprofits.
A possible middle ground: reorganizing as a benefit corporation, or “B corp.” While these companies earn profits and pay corporate taxes, they also pledge to act in an environmentally and socially responsible way. In some states, in exchange for their commitment, they are entitled to legal protection for their good works. Those B corps that are particularly committed to altruistic goals can apply for certification by B Lab, a San Francisco-based advocacy group founded in 2006, which estimates that about half of all B corps are currently certified.
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