One reason to hire an independent Web designer is to get an outside eye. As aesthetically oriented as architects are, they still make basic design errors when taking on the design of their sites. There are many, including unattractive background colors with unreadable type, use of pointless animations that can’t be skipped and take forever to load, navigation that leads to dead ends, links that aren’t descriptive, and the use of frames—there are many elements that can make your site unwieldy and inelegant. Some of the worst mistakes come from overestimating the monitor size your viewers might have. Clarity is key, and if your site comes up and all the navigation is below eye level on a viewer’s screen, there’s a good chance they won’t try to find it.
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