Color, texture, a refined yet offbeat sense of materiality, and above all, a subtle irreverence are staple elements of fashion designer Consuelo Castiglioni’s collections for Marni, the upscale Milanese label she founded in 1994 with her husband, Gianni, the company’s C.E.O. A favorite of confident, creative women, Castiglioni’s exuberant designs are intended to reflect her customers’ persona and style as much as her own. Likewise, the 38 independent and the numerous shop-in-shop Marni retail outlets worldwide—designed by Castiglioni in collaboration with the London-based architectural firm Sybarite—speak to both the brand’s image and the locales in which the stores reside.
Completed in April, Marni’s second New York City flagship store occupies a former art-gallery space on the first two floors of a five-floor town house (circa 1900) on East 67th Street, just west of Madison Avenue and close to some of the city’s most exclusive boutiques and galleries. Picking up on the neighborhood’s verve, Castiglioni and the architects created a stylized interpretation of a modern art gallery—for clothing and accessories—leaving the building’s French Neoclassical–facade virtually intact. The only exterior alterations—replacing a small display window and traditional paneled door with full-height glass versions—provide passersby with a glimpse of what’s inside. These contemporary elements also supplement the daylight from three existing casement windows on the second floor above a newly devised 2-story lobby entrance.
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