Architects must often feel invisible. Look at news articles about new buildings or real-estate deals and notice how rarely they are cited for their designs. The client or developer is front and center, and maybe the contractor, if the project is enormous. But unless the story is clearly an architecture review—or the architect is an international star—his or her firm may well be left uncredited, even though the architectural work in question is destined to become an indelible part of the built environment.
Even a famous architect can be forgotten in civic discussion of a major design. In Steve Jobs’s last public appearance, before the Cupertino City Council in June 2011, he presented the scheme for Apple’s new headquarters, now nearing completion. Strangely, Jobs never mentioned Pritzker laureate Norman Foster or his firm, Foster + Partners, for the radical donut-shaped structure he was proposing to build.
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