They need to “find ways to present their ideas or concerns in words that are so clear that non-architects will actually take an interest in them,” said Ingels, founding partner of the Bjarke Ingels Group (BIG), a Copenhagen-based architecture firm.
He spoke to a packed house in the auditorium at the McGraw-Hill Building in Midtown, Manhattan, where the ninth annual conference had drawn 400 attendees. Titled “Crossing Borders and Disciplines,” the day-long event also featured four panel discussions.
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