Today, this formable, transformable surfacing has been adapted to accommodate myriad commercial and residential applications—lighting, retail displays, and exterior cladding among them. Yet, according to Elizabeth Lawson, DuPont surfaces North America commercial marketing manger, many designers (especially American ones) still see Corian as a kitchen and bath product. To alter this perception, the company expanded its outreach in the spring by launching the Corian Design—Milano Store and Corian Design Studios in New York and Philadelphia.
Operated by regional suppliers and fabricators ready to work with the design community to detail custom—even experimental—specifications and accept orders, the 2,500- to 5,000-square-foot ateliers were designed by local architects familiar with the properties of Corian and other DuPont materials including Zodiaq, Tyvek, and SentryGlas. Each location reflects and serves its specific market (though Milan and New York are also geared toward more global needs due to the international clientele these cities attract).