How does Ginseng Chicken, a young architecture studio, save money in the recession? “You’re sitting on it,” says Sang Hwa Lee, 31, pointing to a futon against the wall of a modest room on the 22nd floor of an apartment tower near Battery Park, at the tip of Manhattan. This is Ginseng Chicken’s office. To Lee’s business partner, Hosung Chun, it also is home.
Last summer, as the economy spiraled downward, Lee founded the studio with two former classmates, Chun and Jeeyong An, AIA. They’re crazy, right? “No one ever calls us that straight up,” Lee says. “But I’m sure they have their doubts.”