The economic downturn of 2008 signaled the beginning of a dramatic period of global economic realignment in the future of architecture practice. Not only has China become the most vibrant market for architecture, but the demands placed on practitioners in various developing markets have also fundamentally begun to change the way architecture is designed and delivered at home and abroad.
Technologies, such as building information modeling and integrated-product delivery, have enabled architecture firms to design better buildings and deliver them more quickly and more efficiently. Yet in today's fiercely competitive global marketplace, efficiency and speed alone are not enough to guarantee market viability. The real differentiator is design—as an engine of innovation and a productive force for creating economic value.