Salone del Mobile.Milano, Italy’s prestigious design and furniture fair is scheduled to take place this year from April 16th to 21st, along with the biannual kitchen exposition EuroCucina and International Bathroom Exhibition (which alternate with the Euroluce lighting showcase every other year). Launched in 1961 as a vehicle to promote the country’s furnishing and accessories industries, the Salone Internazionale del Mobile—rebranded with the aforementioned name in 2018—has long been one of the most successful and anticipated design events in the world. Last year, it hosted 2,000 international exhibitors and more than 300,000 attendees from 181 countries. It was at that 2023 Salone, too, that the winds of change began to infiltrate the city’s well-trod fair grounds with a more visitor-friendly approach to the trade show experience.
At a recent “Road to Salone” tour in New York—one of nearly a dozen pre-show events for press, architects and designers throughout the U.S., Europe, and Asia—an entourage of Salone representatives led by the organization’s president Maria Porro (who also leads the marketing team at her family business, the 90-year-old furniture brand Porro) gave some insight into how the show is changing and what attendees can look forward to at its upcoming 62nd edition.
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