Now On Demand

Credits: 1 AIA LU/HSW; 0.1 IACET CEU, and 1 IDCEC CEU
May qualify for learning hours through most Canadian architectural associations

Some colors may be calming and relaxing, while other hues may be energizing and lively. Colors are known to create feelings of joy, while others leave us feeling unsettled. Color has the incredible ability to evoke both physical and emotional reactions in humans that are unique to each individual, making this a highly subjective topic. By understanding the ways in which color impacts humans on both physical and emotional levels, we are better equipped to select hues for our spaces that contribute to a desired sensibility. Likewise, color is an ideal communication tool, using the many associations had with colors across the spectrum. This course explores physical and emotional responses to color that shape our color preferences, in addition to insight on color trends with the Color Trends 2021 Palette and Color of the Year.

Jennifer Limberg is an Architectural & Design Representative at Benjamin Moore & Co. As part of the New York Metro Field Sales Team, Jennifer directly serves the Manhattan and Brooklyn architect and design community- delivering the most up-to-date information on products, color trends and color tools.

Jennifer began her career with Benjamin Moore as team leader and color consultant of the Roosevelt Field Color Station. She later moved on to work at Janovic Paint & Decorating in Chelsea, NYC where she was able to combine her interior design background as well as her prior experience as brand ambassador. She received her Bachelor’s Degree from the New York School of Interior Design in May 2010. She is a member of and lead contact for IDLNY, NKBA and CSI.

Learning Objectives:

1. Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make impactful and effective color selections.
2. Explain how the eye and brain work together to process color, in addition to ways in which the brain shapes our visual perception of color.
3. Differentiate between various elements that contribute to emotional reactions to color including inherent color responses, learned and past experiences, cultural associations, use of language to describe color.
4. Consider how color is a tool for communicating messages, directions, and serves as a Explore the Color of the Year and Color Trends 2021 palette and concept.

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