This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Architectural Record
search
cart
facebook twitter linkedin youtube
Architectural Record
  • NEWS
    • Latest News
    • Coronavirus Coverage
    • Technology
    • Interviews
    • Commentary
    • Reviews
    • Editorials
  • PROJECTS
    • Building Types
    • Adaptive Reuse
    • Museums & Arts Centers
    • Colleges & Universities
    • Interior Design
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Material World Newsletter
    • Categories
    • Products of the Year
    • Sponsored Products
  • EXCLUSIVES
    • Videos
    • Podcasts
      • Design:ED Podcast
      • Sponsored Podcasts
    • Historic Archive
    • Record Houses
    • Design Vanguard
    • Record Interiors
    • Top 300 Firms
    • Products of the Year
    • Best Architecture Schools
  • SUBMIT WORK
    • Design Vanguard 2021
    • Record Houses 2021
    • Guess the Architect
    • Cocktail Napkin Sketch
    • Submission Guidelines
    • Editorial Calendar
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Topic Academies
  • EVENTS
    • Record on the Road
    • Innovation Conference
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • Submit an Event
  • MORE
    • CONTACT
      • Masthead
      • Customer Service
      • Subscribe
      • Custom Content Marketing
    • Advertise
    • Newsletters
    • Store
    • Custom Content Marketing
    • Research
    • Sponsor Insights
    • Sponsored eBooks
  • MAGAZINE
    • Current Issue
    • Digital Edition
    • Historic Archive
    • Subscribe
    • Customer Service
    • My Account
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Home » Store » Books » Corporate Architecture Building a Brand
corp arch.jpg

Corporate Architecture Building a Brand

$106.00
Books

Product Details

How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy.

In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to “build” a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts.

Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects’ sketches, plans, and sections, are:

  • Fashion: Prada • Christian Dior • Tod’s • Chanel • Louis Vuitton • Uniqlo • Mikimoto • Herchcovitch • Gucci
  • Banking: Borkener Volksbank • Interbank • Caja de Granada • ING • Nord/LB • FIH • Sampension A/S • VP Bank • ABN Amro • MUFG • J. Van Breda • KfW
  • Telecommunications: Telefónica • Nortel • T-Mobile • Dogan Media Group • KPN • Vodafone • Google
  • Automotive: Bugatti • Mercedes Benz • Renault • Toyota • Ferrari • Volkswagen • Citroën • BMW • Mini

Book Details:

  • Hardcover
  • October 2009
  • ISBN 978-0-393-73305-1
  • 8.7 × 11.1 in / 504 pages

The latest news and information

#1 Source for Architectural Design, News and Products

JOIN RECORD PREMIUM
  • Contact
    • Survey And Sample
    • Editorial Calendar
    • Industry Jobs
  • Call for Entries
  • Subscribe
    • Subscribe
    • Renew
    • Create Account
    • Change Address
    • Pay My Bill
    • Free eNewsletters
    • Customer Care
  • Advertise
    • Architectural Record
    • Advertising Awards
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing