SNAP: What is your secret to office design that also helps tell a brand’s story?
Verda Alexander: It’s not really a secret. It means getting to know your client. We’re like a nature writer who eats worms and sits in treetops to understand what it’s like to be a bird: We immerse ourselves in the client’s culture, and from that we create a narrative we use to guide our design development. All our recent work can be reverse-engineered from walls, lighting, furniture, and finishes back to the brand’s narrative.
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