Hired to develop an art program for the recently opened MGM Springfield Resort and Casino in Springfield, Massachusetts, art consultancy RAREculture (HOK, Rockwell Group, and Daroff Design are clients) took an unusual approach to an installation.
“The client wanted a piece that had movement, and was designed by an artist who understood the concept of community,” says RAREculture CEO Susan Kroll. The consultancy interpreted that request to be an installation that would also provide seating in the hotel’s courtyard to beckon, engage and encourage visitors to socialize at the resort. Kroll’s team commissioned Danish artist Jeppe Hein to design and fabricate the piece. “We’ve been following Jeppe and love all the iterations of his work. It’s ever evolving and seems to always be at the forefront of what people are hoping to see in the art world.”
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