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ProjectsAdaptive Reuse and RenovationMuseums & Art Centers

Prada Foundation by OMA

Milan

By Fred A. Bernstein
Prada Foundation
OMA has transformed a 100-year-old former distillery complex into a sprawling new art venue that combines old and new buildings.
 
Photo © Roland Halbe
Prada Foundation
The floor of the Podium gallery is lifted about 4 feet above grade, allowing passersby to view installations'currently a show of classical statuary'from below.
 
Photo © Roland Halbe
Prada Foundation
The 'haunted house' has been patched up and dedicated to permanent installations by Robert Gober and other artists.
 
Photo © Roland Halbe
Prada Foundation
Its 24-carat gold-leaf exterior contrasting with the aluminum facades of the new buildings.
 
Photo © Roland Halbe
Prada Foundation
The complex is located in a once-industrial area of Milan, overlooking a rail yard. A nine-story tower at a corner of the site is still under construction.
 
Photo © Roland Halbe
Prada Foundation
The auditorium's long wall of mirror-polished stainless steel opens up garage-door style to bring performances to the plaza, between the theater and the Podium gallery.
 
Photo © Roland Halbe
Prada Foundation
Exterior paving materials include metal, wood, and masonry. Alleyways and plazas are newly planted with mature trees'the mulberry are 100, with linden and fig age 40.
 
Photo © Roland Halbe
Prada Foundation
Vertical supports, painted orange and visible on the facades of existing buildings, are new steel inserts to bring the old buildings up to current code.
 
Photo © Roland Halbe
Prada Foundation
The foundation exhibits mostly contemporary art, but more recently has begun acquiring historic pieces such as a 15th-century study interior from Tuscany.
 
Photo © Roland Halbe
Prada Foundation
Photo © Roland Halbe
Prada Foundation
Photo © Roland Halbe
Prada Foundation
Photo © Roland Halbe
Prada Foundation
Photo © Roland Halbe
Prada Foundation
Photo © Roland Halbe
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Photo © Roland Halbe
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Photo © Roland Halbe
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Photo © Roland Halbe
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Photo © Roland Halbe
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Photo © Roland Halbe
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Photo © Roland Halbe
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Photo © Roland Halbe
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July 16, 2015

Architects & Firms

OMA

People/Products

The Rem Koolhaas of such monumental buildings as the CCTV tower'which looms over central Beijing'is gone, replaced by a Rem Koolhaas who wants his buildings to blend in. As director of the Venice Architecture Biennale in 2014, Koolhaas suggested that he was tired of architectural pyrotechnics. Now comes the Prada Foundation, a 100-year-old distillery complex turned contemporary art center. It boasts some 120,000 square feet of exhibition space (more than Renzo Piano's new Whitney Museum), much of that in new buildings. But Koolhaas repeatedly described the project as if it were just a renovation.

Architecture in the last 20 years has been focused too much on individual expression,' he said, somewhat surprisingly, at a press conference during the foundation's opening in May. Perhaps in deference to his client and muse Miuccia Prada, he repeatedly described himself as working, almost in the background, to create a seamless mix of old and new.

But can Koolhaas be a background architect? Can Beyonc' be a backup singer? If not quite CCTV, the Prada Foundation is a spectacular display of architectural prowess. And it is precisely the contrast between old and new'as when a giant steel beam supporting the second floor of a new gallery seemingly comes to rest on the wall of a quaint stucco building with a red-tile roof'that makes this art venue exciting. He may have wanted to create a seamless mix, but Koolhaas's architecture is too striking to be mistaken for anything but Koolhaas's architecture.

The client is a foundation created by Mrs. Prada (as she is generally known) and her husband, Patrizio Bertelli, who together rule the fashion empire. In their spare time, the pair collects contemporary art, which the foundation has shown in a Venetian palazzo and at a variety of sites around Milan. In 2008, they decided to build a permanent home for their collection in Milan and brought in Koolhaas's OMA, with which they first began collaborating 15 years ago on a series of high-profile Prada stores.

The complex OMA created, covering 3.3 acres, comprises seven buildings. Two existing low-rise structures bracket the site; they now contain enfilades of galleries, along with event spaces and offices. (Another perimeter building houses a caf', which was designed by the movie director Wes Anderson and is described by Koolhaas as a self-contained 'insert.')

Between the perimeter buildings are two large new structures. One is a huge glass-walled gallery called the Podium, which is almost Miesian in its simplicity, though its vertical surfaces are composed of aluminum foam whose bubble patterns counter the spareness of the architecture.

Another new creation is a 200-seat theater that Koolhaas partially covered in stucco, as if to suggest that it had been there all along. But this is a high-tech marvel inside and out, with a long wall of mirror-polished stainless steel that opens up, garage-door style. That allows indoor theatrical events to happen, essentially, under the stars (an idea Koolhaas explored, less successfully, at the Wyly Theater in Dallas).

A third new building, a large nine-story tower, is still under construction: it will contain additional gallery space, as well as a restaurant. (When complete, the buildings will encompass more than 200,000 square feet. Neither architect nor client will reveal anything about the budget.)

At the center of the complex is a diminutive tower, part of the original complex that was in such bad shape that Koolhaas took to calling it the haunted house. Almost at the last minute, Koolhaas said, he had the idea to cover that tower'every inch of it, including downspouts and window mullions'in gold leaf. The gold, he said, is 'a surprisingly effective way to distribute aura around the site,' adding that, in the way it reflects light, 'it has benefits we didn't anticipate.'

Indeed, Koolhaas said, there are many things about the complex that surprised him when the scaffolding came down. One is that with just a few gestures he was able to create very different outdoor spaces, from narrow alleyways to broad plazas. The variety in both dimensions and surface treatments makes visitors want to hang around and explore the foundation's exterior as much as its interior spaces.

In recent years, Koolhaas has been speaking about historic preservation, seemingly complaining that there is too much of it while praising it as a refuge from the need to continuously create new forms. At the Prada Foundation, that contradiction is made manifest.

Overall, the modest new Koolhaas seems to be attributing much of the success of the complex to luck rather than talent. A terrace atop one of the perimeter buildings, he said, far exceeded his expectations. 'It's just a floor and railing,' he said, urging a reporter to be sure to check it out (and ignoring the fact that its floor is made of extraordinarily beautiful travertine). 'It's really surprising,' Koolhaas added, 'how little you need to create architectural space.'


People

Client: Fondazione Prada

Architect: Rem Koolhaas, Chris van Duijn, partners in charge

Personnel who should receive special credit:
Partners in charge: Rem Koolhaas, Chris van Duijn

Engineers:
Structural: Favero & Milan

M/E/P: Favero & Milan, Prisma Engineering

Fire: GAE Engineering

Consultants:
Acoustics: Level Acoustics

General Contractor: Colombo Costruzioni

Photographers:
Rolan Halbe
Paul Raftery

Size: 203,000 square feet

Cost: withheld

Completion Date: May 2015

 

Products

Exterior Cladding
Aluminum cladding: Cymat Technologies, AZA Aghito Zambonini

Mirror cladding: AZA Aghito Zambonini

Travertine: Fantini Group

Gold leaf: Teknolitos

Lighting:
Lighting fixtures: Erco, Zumtobel

 

 
KEYWORDS: Italy Milan

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Fred Bernstein studied architecture at Princeton and law at NYU and writes about both subjects.

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