For 40 years Frandsen Project has been one of the hotel industry’s top lighting sources, designing, developing, and manufacturing stylishly classic fixtures for boutique lodgings such as W Paris, CitizenM New York, and Tivoli Hotel Copenhagen. Yet despite such success, few outside a rarefied circle know the Danish company behind these works of light. To remedy that situation—as well as make its designs available to a much wider market—Frandsen Project has launched rewired, a line of readymade fixtures.
"Our goal is to produce contract-quality pieces for both the contract and retail markets,” says director Thomas Hansen of the collection, which debuted in Europe in January. (U.S.-compatible fixtures should be available this month.) Initial offerings comprise colorful aluminum pendants, Modernist sconces, and linear floor lamps. The company plans “to continuously introduce new rewired products in all lighting categories,” says Hansen, noting that all the components are sourced locally or in neighboring countries.
In addition to in-house talent, designers include Danish architects Friis & Moltke, who created new lights for the line and leased to it the rights to their earliest works: the FM1954 Classic series, developed in the mid-’50s.
Rewired fixtures are available to the trade and public through select showrooms and stores, including Conran London. “We are proud to be among the few Danish design brands that actually produce our products in Denmark,” says Hansen. “With rewired, we’ll be able to introduce them to more consumers worldwide.”