Architectural Record
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Architectural Record
  • NEWS
    • Latest News
    • Awards
    • Interviews
    • Obituaries
    • Podcasts
      • Design:Ed Podcast
      • Sponsored Podcasts
  • OPINION
    • Book Reviews / Excerpts
    • Exhibition Reviews
    • Forum
  • EXCLUSIVES
    • Videos
    • Design Vanguard
    • Top 300 Firms
    • Sponsored Content
    • Sponsored eBooks
    • From the Archives
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Academies
  • PROJECTS
    • Buildings By Type
    • Reuse & Renovation
    • Museums & Arts Centers
    • Colleges & Universities
    • Multifamily Housing
    • Interiors
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Products by Category
    • Record Products of the Year
    • Latest Products
  • EVENTS
    • Dates & Events
    • Record on the Road
    • Innovation Conference
    • Sustainability in Practice
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • Submit an Event
  • CONNECT
    • Ask RECORD AI
    • Newsletters
    • Contact
    • Advertise
    • Editorial Calendar
    • Store
    • Customer Service
  • SUBMIT
    • Submission Guidelines
    • RECORD Competitions
  • MAGAZINE
    • Subscribe
    • My Account
    • Digital Edition
    • Current Issue
    • Firm Pass
    • Historic Archive
Architecture News

Gensler Reveals Nearly-Completed Panorama Project

By Linda C. Lentz
Gensler Panorama

Gensler transformed the former Jehovah’s Witness complex, creating an inviting, street-side lobby in the 1980s addition of a 1920s building.

Photo © Max Touhey

Gensler Panorama

The two 1920s buildings, designed by brothers Russell and William Cory, were painted a light gray.

Photo © Max Touhey

Gensler Panorama

A skybridge, connecting the 4th and 5th floors of the 1920s buildings, allows for potentially expansive workspace that flows from one building to the other.

Photo © Max Touhey

Gensler Panorama

The1920s buildings are punctuated by numerous terraces, both expansive and intimate. One of the structures features a digital clock and signage space (once famously advertising the Jehovah’s Witness publication Watchtower) that offers potential exposure for a primary tenant.

Photo © Max Touhey

Gensler Panorama

The new lobbies are spacious and open, with backlit ceilings and areas for mingling and spontaneous meetings.

Photo © Max Touhey

Gensler Panorama

A 12th floor terrace was previously enclosed by a greenhouse structure.

Photo © Max Touhey

Gensler Panorama

A new, stairway activates both building and street and welcomes the public to visit shops on the second level or snap a selfie from its viewing platform.

Photo © Max Touhey

Gensler Panorama

Views from the stair landing and platform embrace the Brooklyn Bridge and waterfront.

Photo © Max Touhey

Gensler Panorama
Gensler Panorama
Gensler Panorama
Gensler Panorama
Gensler Panorama
Gensler Panorama
Gensler Panorama
Gensler Panorama
August 22, 2019

Architects & Firms

Gensler
Terrain

This week, Gensler principals Robert Fuller and Amanda Carroll revealed the firm’s nearly completed revitalization of a former Jehovah’s Witness complex in Brooklyn for Columbia Heights Associates, a joint venture of CIM Group and LIVWRK. Located at the Northwest edge of Brooklyn Heights, Panorama, the name of the commercial development, comprises five interconnected buildings: a pair of 12-story concrete structures originally designed by Russell and William Cory for Squibb Pharmaceuticals (one of them with a 1980s steel addition), and three smaller Civil War-era brick and timber buildings.

As reimagined by the architects the complex will accommodate a variety of potential programs: a campus for a single tech company or offices for several creative businesses, in addition to restaurants, shops and other amenities, such as a fitness center.

The design team, which the includes the New York City-based landscape architecture firm Terrain, created gracious new entrances with spacious wood-clad lobbies, and they opened the previously dark, carved-up interiors, removing film from windows, punching fenestration into blank facades and breaking through dropped ceilings to reveal skylights and clearstories. The generous properties now offer 635,000 square feet of day-lit workspace, 55,000 square feet of terraced and street-level outdoor areas, and 130 on-site parking spaces. An additional 35,000 square feet are planned for retail and 15,000 for hospitality venues. Dark-fiber internet connectivity throughout the project will fast-forward the old buildings to fulfill 21st century requirements.

The views of lower Manhattan and the Brooklyn Bridge are spectacular, as are the stripped-down, industrial-style floor plates with exposed structures, fluid interconnectivity within the properties and access to fresh air. It won’t be long before a gracious stair to the street at the rear of one of the older buildings will welcome the community (and tourists) to sit or visit shops on the second level or even snap a selfie on a cantilevered platform that hovers above the landing and provides panoramas of the waterfront and beyond. Panorama will be completed, and ready for tenants, fall 2019.

Looking for quick answers on architecture and design topics?
Try Ask RECORD, our new smart AI search tool.
Ask RECORD →

KEYWORDS: Brooklyn New York City

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Linda Lentz is a former editor at Architectural Record.

Post a comment to this article

Report Abusive Comment

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Architectural Record audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Architectural Record or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • cold storage facility
    Sponsored byCarlisle SynTec Systems

    How Architects Can Design More Continuous Cold Storage Envelopes

  • TAMLYN XtremeTrim Exterior Trim
    Sponsored byTamlyn

    Designing Cleaner Panel Facades: Why Exterior Trim Details Matter

  • Building with Vapor Barriers
    Sponsored byReef Industries, Inc.

    Vapor Barriers Help Control Moisture in Tighter Building Designs

DESIGN:ED Podcast
Listen to Architectural Record’s DESIGN:ED Podcast

Events

June 25, 2026

Designing Glass Railing Systems that Enhance Aesthetics and Meet Code

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Upon course completion, participants will possess a deeper understanding of glass railings to help ensure that safety, aesthetic, and performance objectives are achieved.

June 30, 2026

Generator Selection and Sizing for Outage-Ready Homes

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Explore how propane-powered systems and whole-home generators can improve energy resilience, reduce electrical loads, and lower long-term residential costs.

View All Submit An Event

Products

2026 Architect's Square Foot Costbook

2026 Architect's Square Foot Costbook

See More Products

Popular Stories

Lorcan O' Herilhy

California Architect Lorcan O’Herlihy Has Died, Age 66

Obama Presidential Center, Chicago

The Obama Presidential Center Opens on Chicago’s South Side

Spoonbill Ranch

Johnsen Schmaling Architects Integrates Spoonbill Ranch into a Pristine Landscape

Image of Bruce Springsteen Center for American Music

The CookFox-designed Bruce Springsteen Center for American Music Opens in New Jersey

Three Courtyards House

Design Vanguard 2026: Balsa Crosetto Piazzi

Designing Glass Railing Systems that Enhance Aesthetics and Meet Code - Free Webinar - June 25, 2026

Related Articles

  • The Nelson-Atkins Museum of Art

    Nelson-Atkins Museum of Art Reveals Six-Team Shortlist for Expansion Project

    See More
  • Helsinki Architecture and Design Museumjpg.jpg

    Helsinki’s Architecture and Design Museum Foundation Reveals 623 Design Proposals for Waterfront Project

    See More
  • Etsy Headquarters

    Etsy Headquarters by Gensler

    See More
×

The latest news and information

#1 Source for Architectural Design, News and Products

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Submit
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing