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Architecture News

RECORD Hosts Second Annual West Coast Innovation Conference

By Beth Broome
<em>Architectural Record'</em>s editor in chief Cathleen McGuigan with Ma Yansong, principal partner of Beijing- and Los Angeles&#8211;based MAD Architects.
RECORD Hosts Second Annual West Coast Innovation Conference
Architectural Record's editor in chief Cathleen McGuigan with Ma Yansong, principal partner of Beijing- and Los Angeles–based MAD Architects.
Photo © Steve Hill
David Benjamin, founding principal of New York&#8211;based firm The Living.
RECORD Hosts Second Annual West Coast Innovation Conference
David Benjamin, founding principal of New York–based firm The Living.
Photo © Steve Hill
Architectural Record deputy editor Suzanne Stephens moderates the panel discussion 'Large, XL, & XXL Architecture Firms: Design Creativity.' Panelists are (from left to right): Ed Feiner of Perkins+Wi
RECORD Hosts Second Annual West Coast Innovation Conference
Architectural Record deputy editor Suzanne Stephens moderates the panel discussion 'Large, XL, & XXL Architecture Firms: Design Creativity.' Panelists are (from left to right): Ed Feiner of Perkins+Will, Doug Wignall of HDR, and Ross Wimer of AECOM.
Photo © Steve Hill
S&#227;o Paulo&#8211;based architectural photographer, Leonardo Finotti.
RECORD Hosts Second Annual West Coast Innovation Conference
São Paulo–based architectural photographer, Leonardo Finotti.
Photo © Steve Hill
San Francisco&#8211;based Anne Fougeron closes the conference with her key note.
RECORD Hosts Second Annual West Coast Innovation Conference
San Francisco–based Anne Fougeron closes the conference with her key note.
Photo © Steve Hill
Sheila Kennedy, principal at Boston-based Kennedy & Violich Architecture.
RECORD Hosts Second Annual West Coast Innovation Conference
Sheila Kennedy, principal at Boston-based Kennedy & Violich Architecture.
Photo © Steve Hill
Attendees visit the exhibitors hall between sessions.
RECORD Hosts Second Annual West Coast Innovation Conference
Attendees visit the exhibitors hall between sessions.
Photo © Steve Hill
An attendee participates in a q&a session. <br />
RECORD Hosts Second Annual West Coast Innovation Conference
An attendee participates in a q&a session.
Photo © Steve Hill
Attendees visit the exhibitors hall between sessions.
RECORD Hosts Second Annual West Coast Innovation Conference
Attendees visit the exhibitors hall between sessions.
Photo © Steve Hill
<em>Architectural Record'</em>s editor in chief Cathleen McGuigan with Ma Yansong, principal partner of Beijing- and Los Angeles&#8211;based MAD Architects.
David Benjamin, founding principal of New York&#8211;based firm The Living.
Architectural Record deputy editor Suzanne Stephens moderates the panel discussion 'Large, XL, & XXL Architecture Firms: Design Creativity.' Panelists are (from left to right): Ed Feiner of Perkins+Wi
S&#227;o Paulo&#8211;based architectural photographer, Leonardo Finotti.
San Francisco&#8211;based Anne Fougeron closes the conference with her key note.
Sheila Kennedy, principal at Boston-based Kennedy & Violich Architecture.
Attendees visit the exhibitors hall between sessions.
An attendee participates in a q&a session. <br />
Attendees visit the exhibitors hall between sessions.
May 4, 2015
On Thursday, April 30, 300 architects, industry professionals, and students gathered at the W Hollywood Hotel in Los Angeles for Architectural Record’s second annual West Coast Innovation Conference. In the spirit of RECORD’s past conferences, which the magazine has been holding in New York City for the past 13 years, the event, hosted by editor in chief Cathleen McGuigan, included world-class designers and others—from architects practicing outside the field to principals of large firms to materials experts—expanding the boundaries of the discipline and pushing the profession into the future.

Founder and principal partner of Beijing- and Los Angeles-based MAD Architects, MA Yansong, kicked off the day with a presentation of his work, which fuses the latest technology with a contemporary interpretation of traditional Asian responses to nature—from his rippling residential towers, Huangshan Mountain Village, to the dramatically rolling forms of his Harbin Culture Center, both in China. “Some say my work is futuristic,” said the architect. “But for me it is reminiscent of the canyon, the desert—something that has been there forever. I want people to experience these buildings and wonder about their place in this long history.”

Henry Cheung, who trained as an architect and is now a design director at innovation consultancy IDEO, talked about the architect’s role as visionary, asking, “How do we inject creativity into a profession that is so restricted?” But if anyone in the audience was dismayed by his sobering reminder of codes and other real-world constraints, they were quickly swept into the fantastical explorations and experimental work of David Benjamin, who presented his biodegradable mycelium brick tower installation for MoMA’s PS1 last summer; his immersive theater for musician Björk, rendered as a physical manifestation of one of her other-worldly compositions; and his intrepid work with a mussel population in New York’s East River. Sheila Kennedy, who directs material research for Boston’s Kennedy & Violich Architecture, continued the science-fiction foray with her investigations into infusing plants with nanoparticles to harvest energy and create luminescence.

Bringing the event back down to earth, Record deputy editor Suzanne Stephens moderated a panel of principals from some of the country’s—and world’s—biggest firms: Perkins+Will, HDR, and AECOM, asking how, as practices grow, they can foster greater design creativity. And Brazilian photographer, Leonardo Finotti, who was commissioned by MoMA to contribute to its current exhibition on Latin American architecture, shared his sublime images from across South America and beyond. The day concluded with San Francisco–based Anne Fougeron, who showed her award-winning work, narrating the presentation with her story—how urban context and the worlds of art and politics have inspired her modernist vocabulary. “I’m trying to compose a sense of order out of many competing things,” she said. “And trying to create buildings that will outlast us all in a world that doesn’t seem that interested in this level of quality.”

As at past Innovation conferences, the event’s participants put forward a rich variety of approaches to original problem solving in a rapidly changing world and challenged the audience by proposing new ways for considering the practice of architecture. Continuing the conversation, Architectural Record will host the next Innovation Conference in New York on October 7 in New York.

KEYWORDS: innovation conference

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Former Architectural Record managing editor Beth Broome is a freelance writer based in Brooklyn, New York.

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