Julie Snow Architects


When Target purchased two neglected commercial buildings on a prime site as a long-term real-estate investment, the company decided to adapt them during the interim. Across the street from its headquarters in downtown Minneapolis, Target Plaza Commons is a new space for employees to store their bikes, take yoga classes, play basketball—and perhaps do some work.

“It’s different from anything they have at Target corporate. It’s more raw,” says Matthew Kreilich, principal at Minneapolis-based Julie Snow Architects, which oversaw the renovation of the 57,000-square-foot complex. Target hopes the rugged look—and the unsubtle references to California’s start-up-friendly, no-frills offices in old warehouses—will bolster recruitment of young and creative employees, who might be looking for a reprieve from the buttoned-up vibe down the street. “The idea was to make it as noncorporate as possible. But that may be the new corporate, who knows?” says Julie Snow, the firm’s founder.

Located at a major intersection, the larger of the two buildings—a two-story concrete structure built in 1920—has a double-height reception area and lounge on the first level, and a video lounge and game area on the wood-lined mezzanine above. Apart from the new mezzanine, the insertions were minimal: the architects stripped away decades of plaster and carpeting to reveal the building’s original concrete walls and terrazzo floors. A glass hangar door, cut into the existing exterior back wall, opens out to a green lawn, full-size basketball court, and fire pit. Dating to 1914, the smaller building next door, with a back entrance, has bike storage, exercise space, and locker rooms. “They like to keep the spandex and suits separate,” says John Montgomery, senior project architect with Minneapolis-based Ryan A+E, the architect of record.

By all measures, the space has been a roaring success. The exercise spaces are booked solid, and the bike racks are full. “People feel like it’s a fun gift from the company to the team members,” says Rich Varda, a senior vice president at Target. And while it was conceived as a temporary space, Varda says the company has no plans for demolition and expects to use the complex for at least a decade.

Architect: Julie Snow Architects — Julie Snow, Matthew Kreilich, Carl Gauley, Pauv Thouk, Mike Heller, Don Wu, Cameron Bence, Tyson McElvain

Architect of record: Ryan A+E — Mike Ryan, John Montgomery, Jenna Hanner, Tony Solberg, Josh Ekstrand, Dan Elenbaas, Brian Heimerl, Kevin Pfeiffer

Completion Date: October 2012

Size: 57,000 square feet

Total construction cost: withheld


Formal name of building:
Target Plaza Commons

Minneapolis, Minnesota

Completion Date:
October 2012

Gross square footage:
41,000 sf

Total construction cost:

Target Corporation

Julie Snow Architects Inc.
527 Marquette Avenue
Suite 2400
Minneapolis, MN 55402

Ryan A+E, Inc.
50 South Tenth Street
Suite 300
Minneapolis, MN 55403-2012

Personnel in architect's firm who should receive special credit:
Julie Snow Architects Inc.
Julie Snow, FAIA
Matthew Kreilich, AIA, LEED AP
Carl Gauley, Assoc. AIA
Pauv Thouk, AIA, LEED AP
Mike Heller, Assoc. AIA
Don Wu, Assoc. AIA
Cameron Bence
Tyson Mcelvain, AIA, LEE DAP

Ryan A+E
Mike Ryan, AIA, LEED AP
John Montgomery, AIA
Jenna Hanner, AIA
Tony Solberg
Josh Ekstrand

Architect of Record:
Ryan A+E, Inc.

Design Architect:
Julie Snow Architects, Inc.

Interior designer:
Target Corporate Real Estate, Target Commercial Interiors & Target Store Design and Architecture

Landscape Architect:
Ryan A+E, Inc.
Kevin Pfeiffer, RLA, ASLA, LEED AP BD+C
Casey Redland, CLP-MNLA, LEED AP BD+C

Civil Engineer: Ryan A+E, Inc.
Dan Elenbaas, PE, LEED AP BD+C
Brian Heimerl, EIT, LEED Associate

Structural Engineer: Ericksen Roed & Associates

Building Code: Summit Consulting

Acoustician: Kehl Associates

Lighting: Hunt Electric (design-build)

General contractor:
Ryan Companies US, Inc.

Paul Crosby Photography

Renderings: Les Chylinski Plans: Julie Snow Architects Inc.

CAD system, project management, or other software used:
Revit Architecture 2012
Rhinoceros 4.0
AutoCAD 2012



Structural system
Existing concrete structural frame

Manufacturer of any structural components unique to this project: Tyfo Fiberglass Reinforced Polymer (Fyfe Company LLC)

CMI Architectural Products (6600 WALL, 450TB and 450FG)


Entrances: CMI Architectural Products, Schweiss

Metal doors: Steelcraft (Hollow Metal Doors); Cornell (Overhead Coiling Doors)

Wood doors: Marshfield

Sliding doors: Not Applicable

Fire-control doors, security grilles: Not Applicable

Upswinging doors, other: Schweiss Doors: (Overhead Bi-fold Door (18’-6”H x 21’-0”W)

Locksets: FSB 1076 : Dark Bronze

Closers: LCN

Exit devices: Von Duprin

Pulls: FSB 6669 99: 1200mm : Patinated and Oil Rubbed Bronze

Interior finishes
Millwork: (Custom) Wood Shop of Avon

Lockers: Lenox Lockers by Bradley

Toilet Partitions: Accurate

Solid surfacing: Concrete & Cambria

Floor and wall tile: Restroom wall tile: RBC Tile Field tile: U-081 White Ice Mfg. by United States Ceramic Tile Company Accent: U-739 Red Pepper Mfg. by the same.

Carpet: MFR ' Tandus Type - Broadloom Pattern - Breakout 40035 Color - Black Metallic & Custom Red

Special interior finishes unique to this project: Hickory Flooring Raw Steel Plating on Walls (3/16” thickness)

Office furniture: Steelcase

Reception furniture: (Custom ) Willie Willett Woodworks

Fixed seating: (Custom) Artifex Millwork Inc. & Woodshop of Avon

Chairs: Tollix, Eames, J. Wegner, Moooi, Leather Craft, Loll Designs

Tables: Artifex Millwork Inc.

Interior ambient lighting:
Pendant Light Fixture: MOOI: Raimond Suspension Light 35” Diameter (LED)
Ceiling Mounted Pendant: Schoolhouse Electric: Lewis Pendant
Ceiling Mounted Pendant: TMS Lighting: Hailey Pendant

Ceiling Mounted LED Fixtures: Meteor High Ceiling LED-PL 56W
Recessed Lighting: Lucifer Lighting: Square Fixed DL31ZP
Recessed Wallwasher: Lucifer Lighting: Lensed Wallwasher DL34ZP
Recessed LED: Delray: Stick Media Seemless LED (48” & 96”)

Elevators/Escalators: ThyssenKrupp

Lavatory Faucets: Watermark: Brooklyn
Shower Fittings: Watermark: Brooklyn
Custom Concrete Sinks

Other unique products that contribute to sustainability: Reused salvaged brick to rebuild interior walls.

Additional building components or special equipment that made a significant contribution to this project:
Big Woods Hearth Products, Inc. (Interior and Exterior Gas Fireplaces)
Goalrilla CV Basketball System
Dero Ultra Space Saver Bicycle Racks
Stormtech (Subsurface Stormwater Management System)