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Commentary & Criticism

Character Development

By RECORD Editors
In 2012, architects Paul Dieterlen, Jorge Ruiz Boluda, and Agustín Durá Herrero envisioned a motley crew of guests for an “Inspiration Hotel” conceptual design competition in Spa
Character Development
In 2012, architects Paul Dieterlen, Jorge Ruiz Boluda, and Agustín Durá Herrero envisioned a motley crew of guests for an “Inspiration Hotel” conceptual design competition in Spain. The surreal assortment includes Salvador Dalí, Le Corbusier, Albert Einstein, Álvaro Siza, Mies van der Rohe, Steve Jobs, Eero Aarnio, Andy Warhol, and a flock of ducks.
With Project Architect Company’s photomontage for its entry to the Haus der Zukunft competition in 2012, the architects wanted to impart a sense of historic Berlin to their scheme. They inserted
Character Development
With Project Architect Company’s photomontage for its entry to the Haus der Zukunft competition in 2012, the architects wanted to impart a sense of historic Berlin to their scheme. They inserted stills from Walter Ruttmann’s 1927 film Berlin: Symphony of a Metropolis.
According to Bjarke Ingels Group, their 2012 museum proposal for a former WWII fortress in Denmark is “a light and easy antithesis of bunker architecture.” The rendering—replete with
Character Development
According to Bjarke Ingels Group, their 2012 museum proposal for a former WWII fortress in Denmark is “a light and easy antithesis of bunker architecture.” The rendering—replete with tea services, a ball gown, a hound, and Konstantin Grcic’s Magis chairs—is more Lewis Carroll than Louis Kahn.
When HWKN proposed the Fire Island Pines Pavilion in 2012, the firm wanted to reflect the “young, chic, beach-y vibe” of the legendary gay resort. The bearded man in the foreground (at
Character Development
When HWKN proposed the Fire Island Pines Pavilion in 2012, the firm wanted to reflect the “young, chic, beach-y vibe” of the legendary gay resort. The bearded man in the foreground (at right) is not Ben Affleck, the firm says, but “a stylish doppelgänger.”
With the 2009 digital rendering for the Octavia Blvd Lots M + N housing project in San Francisco, the architects at Envelope Architecture+Design say they wanted “to represent the diversi
Character Development
With the 2009 digital rendering for the Octavia Blvd Lots M + N housing project in San Francisco, the architects at Envelope Architecture+Design say they wanted “to represent the diversity of bodies” inhabiting the world. They achieved their goal.
For a 2011 competition, the architects at Rotterdam-based MVRDV envisioned a former industrial site in Lille, France, to be transformed into an elaborate vocational school. Luxigon, a Paris-ba
Character Development
For a 2011 competition, the architects at Rotterdam-based MVRDV envisioned a former industrial site in Lille, France, to be transformed into an elaborate vocational school. Luxigon, a Paris-based firm, created the renderings where the cows steal the show.
To “convey an image of elegance and modernity” the Spanish firm Suárez Santas Arquitectos incorporated the iconic image of President John F. Kennedy holding hands with his son John fo
Character Development
To “convey an image of elegance and modernity” the Spanish firm Suárez Santas Arquitectos incorporated the iconic image of President John F. Kennedy holding hands with his son John for a 2011 competition to redesign the Plaza del Grano in León, Spain. In spite of such luminaries, the submission only won second place.
In 2012, architects Paul Dieterlen, Jorge Ruiz Boluda, and Agustín Durá Herrero envisioned a motley crew of guests for an “Inspiration Hotel” conceptual design competition in Spa
With Project Architect Company’s photomontage for its entry to the Haus der Zukunft competition in 2012, the architects wanted to impart a sense of historic Berlin to their scheme. They inserted
According to Bjarke Ingels Group, their 2012 museum proposal for a former WWII fortress in Denmark is “a light and easy antithesis of bunker architecture.” The rendering—replete with
When HWKN proposed the Fire Island Pines Pavilion in 2012, the firm wanted to reflect the “young, chic, beach-y vibe” of the legendary gay resort. The bearded man in the foreground (at
With the 2009 digital rendering for the Octavia Blvd Lots M + N housing project in San Francisco, the architects at Envelope Architecture+Design say they wanted “to represent the diversi
For a 2011 competition, the architects at Rotterdam-based MVRDV envisioned a former industrial site in Lille, France, to be transformed into an elaborate vocational school. Luxigon, a Paris-ba
To “convey an image of elegance and modernity” the Spanish firm Suárez Santas Arquitectos incorporated the iconic image of President John F. Kennedy holding hands with his son John fo
September 16, 2013

In 2012, architects Paul Dieterlen, Jorge Ruiz Boluda, and Agustín Durá Herrero envisioned a motley crew of guests for an “Inspiration Hotel” conceptual design competition in Spain. The surreal assortment includes Salvador Dalí, Le Corbusier, Albert Einstein, Álvaro Siza, Mies van der Rohe, Steve Jobs, Eero Aarnio, Andy Warhol, and a flock of ducks.

With Project Architect Company’s photomontage for its entry to the Haus der Zukunft competition in 2012, the architects wanted to impart a sense of historic Berlin to their scheme. They inserted stills from Walter Ruttmann’s 1927 film Berlin: Symphony of a Metropolis.

At RECORD, we frequently find ourselves doing double takes to determine whether an image is a photograph or an uncannily lifelike rendering. Often, these hyper-real images depend on a token cast of characters—coffee-swigging urbanites, couples strolling hand-in-hand, pin-thin women, or a child perched atop Dad's shoulders—that make our eyes glaze over. Yet in this digital age of realistic renderings, architects are increasingly distinguishing themselves by a more flamboyant aesthetic, infusing designs with humor, fantasy, nostalgia, and even a dead celebrity or two.

One new exhibition suggests that these flourishes have a vital history (not to date ourselves) about as old as RECORD's. Cut 'n' Paste: From Architectural Assemblage to Collage City at New York's Museum of Modern Art (until December 1, 2013) traces the history of stylized collages and photomontages from the late 19th century to the present. Another current show, New Views: The Rendered Image in Architecture at the Art Institute of Chicago (until January 5, 2014), identifies distinctive contemporary rendering styles. “People are tired of the perfect computer image or rendering,” says Pedro Gadanho, curator of the MoMA show. “They want something more artistic, with emotion and playfulness.” Indeed, Gadanho's show sidesteps conventional visual tropes for unusual projects featuring acrobats, magenta trees, and other unexpected features.

Here are some of our favorite images from the MoMA exhibition and other sources that cause us to stop and take a longer look.

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