Most haute couture boutiques in Paris's Golden Triangle, the city's luxury shopping district off the Champs-Élysées, don't even have signs. Names like Christian Dior are inconspicuously carved into the stone facades, while others—like Versace and Salvatore Ferragamo—are discreetly indicated on awnings. So how does a Belgian newcomer on the block establish an haute couture women's clothing brand among such heavyweights?
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