Architectural Record
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Architectural Record
  • NEWS
    • Latest News
    • Awards
    • Interviews
    • Obituaries
    • Podcasts
      • Design:Ed Podcast
      • Sponsored Podcasts
  • OPINION
    • Book Reviews / Excerpts
    • Exhibition Reviews
    • Forum
  • EXCLUSIVES
    • Videos
    • Design Vanguard
    • Top 300 Firms
    • Sponsored Content
    • Sponsored eBooks
    • From the Archives
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Academies
  • PROJECTS
    • Buildings By Type
    • Reuse & Renovation
    • Museums & Arts Centers
    • Colleges & Universities
    • Multifamily Housing
    • Interiors
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Products by Category
    • Record Products of the Year
    • Latest Products
  • EVENTS
    • Dates & Events
    • Record on the Road
    • Innovation Conference
    • Sustainability in Practice
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • AIA 2026 Videos
    • Submit an Event
  • CONNECT
    • Ask RECORD AI
    • Newsletters
    • Contact
    • Advertise
    • Editorial Calendar
    • Store
    • Customer Service
  • SUBMIT
    • Submission Guidelines
    • RECORD Competitions
  • MAGAZINE
    • Subscribe
    • My Account
    • Digital Edition
    • Current Issue
    • Firm Pass
    • Historic Archive
ProjectsInterior DesignRecord Interiors

QUID

By Linda C. Lentz
QUID
QUID
 
Interior Designer and artist Verda Alexander worked with the Studio O+A graphic design team to develop a wallcovering for the Quid entry hall and reception area that reflects the company's analytic mapping studies.
 
Image courtesy Studio O+A
QUID
QUID
 
Interior Designer and artist Verda Alexander worked with the Studio O+A graphic design team to develop a wallcovering for the Quid entry hall and reception area that reflects the company's analytic mapping studies.
 
Image courtesy Studio O+A
QUID

QUID

Interior Designer and artist Verda Alexander worked with the Studio O+A graphic design team to develop a wallcovering for the Quid entry hall and reception area that reflects the company's analytic mapping studies.
 
Image courtesy Studio O+A
QUID
QUID
 
The mostly paperless library has walls surfaced with a wallcovering dubbed 'Books' designed by U.K.-based designer Deborah Bowness, and wing chairs covered in vintage route signs used on British buses (britishroutesigndesigns.com).
 
Image courtesy Studio O+A
QUID
QUID
 
A Studio O+A-designed conference table also reflects Quid's global business.
 
Image courtesy Studio O+A
QUID
QUID
 
Image courtesy Studio O+A
QUID
QUID
QUID
QUID
QUID
QUID
October 16, 2011

Architects & Firms

Studio O+A

San Francisco

Imaginative Environments and surface patterning are essential for the offices of 'ber-hip high-tech companies where youthful, creative employees work long hours. This is just the type of client Studio O+A has been engaging for about 20 years. And whether creating a workplace for an iconic firm like Facebook or Microsoft or a start-up with budget limitations, principals Primo Orpilla and Verda Alexander love to push boundaries when it comes to materials'especially the common variety.

The selection is never random, however. According to Alexander, 'First we try to understand the client to glean something unique for design direction.' In the case of Quid, a young analytics company specializing in software for investors in emerging technologies, the San Francisco'based interior designers took their cues from the intellectual Oxford pedigree of the founding partners as well as the graphic potential of their algorithms.

Making the most of the bunkerlike feel of the company's 4,719-square-foot space, Orpilla and Alexander devised an open office plan with exposed concrete, columns, and ceiling ductwork, painting most everything white to provide the illusion of height and space. Then they began to play, defining individual areas with eclectic elements that establish visual barriers within the room.

An accomplished artist, Alexander worked with her graphic design team to develop a wallcovering for the long entry hall and reception area. The resulting pattern is an abstract interpretation of Quid's mapping studies, and a whimsical introduction to the corporate offering and philosophy. Maintaining this sleight of hand, she and Orpilla crafted a small transparent conference room (below) out of vinyl welding strips (the kind you find on loading docks and in meat lockers), which simply hang from a suspended ceiling track'no doors required. And for the mostly paperless library, the designers achieved an authentic university feel with tromp l'oeil wallpaper dubbed Books and wing chairs upholstered with genuine British route signs.

Such wit and wisdom clearly work for the client. The Quid website includes photos of its new office to tout the company culture.

People

 

Products

 
KEYWORDS: San Francisco

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Linda Lentz is a former editor at Architectural Record.

Post a comment to this article

Report Abusive Comment

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Architectural Record audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Architectural Record or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 3D configurator
    Sponsored byDoorBird

    How DoorBird’s 3D Configurator Is Redefining Customization Across Residential and Commercial Design

  • interior of modern office
    Sponsored byCurrent

    The Downlight's Second Life: Why Below-Ceiling Serviceability Is the Specification Detail That Matters Most

  • cold storage facility
    Sponsored byCarlisle SynTec Systems

    How Architects Can Design More Continuous Cold Storage Envelopes

DESIGN:ED Podcast
Listen to Architectural Record’s DESIGN:ED Podcast

Events

July 29, 2026

Adaptive Reuse Reimagined: Designing Multifamily Housing from Existing Buildings

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU; 1 IIBEC CEH

Examine adaptive reuse envelope strategies that improve energy performance, preserve architectural character, and transform existing buildings into high-performing multifamily housing.

July 30, 2026

Constructing Exterior Walls to Avoid Moisture Issues

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Examine exterior wall and air barrier system strategies that improve moisture control, energy efficiency, durability, and indoor environmental quality.

View All Submit An Event

Products

Architectural Detailing: Function, Constructibility, Aesthetics, 4th Edition

Architectural Detailing: Function, Constructibility, Aesthetics, 4th Edition

See More Products

Popular Stories

7480 N Delaware

A Portland Apartment Building by Daniel Toole Architecture Stands as a Study in Adaptation

Goldring Woldenberg Park

Continuing Education: Postindustrial Waterfronts

House of the Month - Casa BL

In Chile, Alejandro Beals and Loreto Lyon Revive a 1960s House Designed by a Le Corbusier Disciple

Kaya, San Diego

With San Diego’s Kaya, Jeff Svitak Melds Housing Density with Community

Nieuw Bergen, Eindhoven

MVRDV’s Nieuw Bergen Brings ‘Mountainous’ Housing to a Low-Rise District in the Dutch City of Eindhoven

Water Containment Waterproofing: Best Practices and System Selection - Free Webinar - July 22, 2026

Related Articles

  • Greenpoint Library.

    Greenpoint Library and Environmental Education Center by Marble Fairbanks

    See More
  • Alibaba

    Interiors: PacBell Building

    See More

Related Products

See More Products
  • 1118978811.gif

    Architectural Design with SketchUp: 3D Modeling, Extensions, BIM, Rendering, Making, and Scripting, 2nd Edition

  • ribbonarch.jpg

    Ribbon Architecture: Light, Shadow, and Reflection in Architecture

  • 1444336282.gif

    The Handbook of Interior Design

See More Products
×

The latest news and information

#1 Source for Architectural Design, News and Products

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Submit
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing