In January 2017, the University Art Museum will open the exhibition Frank Bros.: The Store That Modernized Modern. Long Beach retailer, Frank Bros. Furniture was the primary U.S. source for the most coveted mid-century design at the height of the modernist era, furnishing nearly half of the Case Study Houses for Arts & Architecture Magazine. The store emphasized the principles of aesthetics and functionality in furniture design, and blurred the boundaries between art, design, and commerce with their exhibitions, innovative graphic design, marketing, and public relations.
This fall, the University Art Museum will present the Long Beach Mid-Century Modern Home Tour, on October 15, 2016, to benefit the Frank Bros. exhibition. This tour will highlight the modern architecture of Hugh Davies, Edward Killingsworth, Cliff May, George Montierth, Richard Neutra, and Raphael Soriano with nine stops throughout Long Beach!
In addition, the Rat Pack VIP Party will follow the tour with food, drinks, and live entertainment. This fantastic benefit party will be held at a stunning Killingsworth residence in Park Estates. Later that evening, Americana entertainer Charles Phoenix will be performing at the Carpenter Performing Arts Center! Package details for these three events are below.
In the weeks leading up to the tour, we will have a series of educational programming on mid-century design.
Schedule of events:
Home Tour 10:30am–5pm
Rat Pack VIP Party 5–8pm
Charles Phoenix performance 8pm
Follow the conversation on social media with #LBModernTour.