The temporary installation will be on view to the public through March 10, 2021.

The project won the 10th annual Times Square Valentine Heart Design Competition in New York.

A $55-million-dollar redesign turns the iconic Midtown Manhattan destination into a pedestrian-friendly public plaza.

Luckily for lovebirds and cynics alike, Times Square’s gleaming new Valentine’s Day-themed pavilion invites all kinds of reflection.