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Home » Keywords: » creativity

Items Tagged with 'creativity'

ARTICLES

99% Invisible

99% Invisible Podcast Investigates the Great Midcentury Personality Study

Hear the voices of Eero Saarinen, Philip Johnson, and others in the recent episode 'The Mind of an Architect.'
Miriam Sitz
August 17, 2016
No Comments
In 1958, the Institute of Personality Assessment and Research (IPAR) at the University of California, Berkeley, set out to study the personalities of creative people—specifically, 40 top architects living or working in the U.S. A July 2016 issue of the podcast 99% Invisible reexamines the IPAR study.
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Genesis of Genius
Architecture + Creativity

Genesis of Genius: Excerpts from Pierluigi Serraino's New Book, The Creative Architect

A 1950s study tried to find what makes architects creative. The results are surprising and telling.
Pierluigi Serraino
May 1, 2016
One Comment

In 1958, the Institute of Personality Assessment and Research (IPAR) at the University of California, Berkeley, embarked on an ambitious endeavor to closely study 40 of the most creative architects living in the U.S. or working in the country at the time.


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Richard Neutra
Genesis of Genius

Case Study: Richard Neutra

In this excerpt from The Creative Architect, Serraino’s description of Neutra points to an imposing but insecure figure.
Pierluigi Serraino
May 1, 2016
No Comments

That Richard Neutra was exceptionally driven to self-affirmation is part and parcel of the mythology he created around himself. The interview and creativity measurements provide an insight into that drive.


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Philip Johnson
Genesis of Genius

Case Study: Philip Johnson

In this excerpt from The Creative Architect, Serraino explains how difficult a subject Johnson was for the psychologist interviewing him.
Pierluigi Serraino
May 1, 2016
3 Comments

Of the 40 architects in the creativity experiment in 1958–59, Johnson was the most challenging to interview.


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Eero Saarinen
Genesis of Genius

Case Study: Eero Saarinen

In this excerpt from The Creative Architect, Serraino reveals the intriguing findings that both motivated Saarinen and made him insecure.
Pierluigi Serraino
May 1, 2016
No Comments

Saarinen was dyslexic. As a coping mechanism, he sketched his thoughts and ideas during his interview with psychologist William Smelser, who noted Eero’s quest for enduring acknowledgement for his work.


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Cathleen McGuigan

Architects and the Creative Impulse

Zaha Hadid was a gamechanger—in her radical vision of architecture and as a trailblazer for women.
Cathleen-McGuigan
Cathleen McGuigan
May 1, 2016
No Comments

We at RECORD were deep into preparing this month’s issue when the startling, sad news broke of Zaha Hadid’s death at age 65.


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July 22, 2026

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Examine waterproofing strategies for water containment structures that enhance durability, prevent failures, and support long-term building performance.

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