In 2011, master craftsman Christopher Williams, industrial designer Charles Constantine, and architect Drew Seskunas founded the Principals. The Brooklyn-based firm has completed commissions for the likes of Bonnaroo music festival, MoMA PS1, and the audio company Sonos, creating immersive environments from surprising materials.

"We want to produce work that allows us to look at the world in a new way," Seskunas told Architectural Record in July, 2015. "Our projects are about decontextualizing elements to expand our understanding."

The firm unveiled their latest site-specific installation, Spooky Action, on December 9 (“a gift for the holiday season,” they say) in the basement of the boutique Coming Soon, at 37 Orchard Street. Flashlights shine through rotating resin prisms, casting colorful refractions on the walls, while the small motors operating each prism provide a spooky soundtrack to the work.

“Spooky Action acts as a monument to our collective intellectual evolution,” says the firm, “symbolizing the moment in which we are no longer afraid to confront the unknown spaces between our ideas, to embrace the chaos and balance of the universe.”

See the video below for a sneak peek, and follow Architectural Record on Instagram at @ArchRecordMag.