When Maria Cunha, one of the three founding partners of the fledgling women’s shoe company Josefinas, contacted New York–based designer Christian Lahoude to create a flagship store in Manhattan, she thought he would pass. The company had purveyed their brand online only. This would be Josefinas’s first brick-and-mortar presence, with a significantly limited budget compared to Lahoude’s high-end clientele, which includes brands such as Jimmy Choo, Gucci, and Tiffany & Co. But after researching Josefinas’s merchandise, Lahoude knew that he wanted to be involved. “There was something there,” he says, “superior craftsmanship and quite luxurious qualities.”
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