Whether a hip coworking hub for start-ups or an upscale headquarters of a mega corporation, offices today are demonstrating a greater focus on individualistic work styles that range from sitting in a benching setup to a café booth. It’s only logical, then, that office-furniture manufacturer Kimball would follow suit by rethinking its offerings—and how to present them. While the brand has stayed relevant by refreshing its product lines, it acknowledged that one of its major showrooms, New York City, was too old-school to efficiently display them. So, it tapped edgy award-winning firm and collaborator Studio O+A to overhaul the 9,300-square-foot space.
“The original showroom was reflective of finance, that whole Wall Street world that was New York at the time. But the market has changed,” recalls Primo Orpilla, principal at Studio O+A. “Kimball wanted to move on from this institutional feel.” After gutting and opening up the space, the design team implemented a more modern material and color palette, including steel, concrete, and simple white and gray hues that let the product pop. Along the same lines, a new raised platform area showcases new collections. “If they want to make a product the focus of the showroom, they could move it here to elevate it above the rest of the layout.”
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