Sophisticated design, as well as mobility and easy assembly, distinguish two innovative designs in the nimble pop-up retail space.
One, developed for retailing innovator ShopWithMe, is a tent-like structure by Giorgio Borruso Design that combines the intuitive convenience of e-commerce and the tactility of conventional brick-and-mortar stores. Here’s how: Giorgio Borruso, founder of Marina del Rey, California–based Giorgio Borruso Design was charged with developing a technologically innovative, mobile store that is also scalable, quickly deployed, and suitable for testing new ideas—for any market.
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