Two years ago, after 19 years of conducting this ranking survey, DesignIntelligence (DI) moved from using the word “best” when ranking design schools (“Which programs are best preparing students for a future in the profession?”) to the term “most admired” (“What schools do you most admire for a combination of faculty, programs, culture, and student preparation for the profession?”). This was done to acknowledge the subjective nature of such rankings, in the absence of empirical evidence. Our research made clear that “best” is related to an individual respondent’s proclivities and therefore is not universally applicable.