California-based architectural photographer Joe Fletcher joins the podcast to discuss what elements create a compelling photograph, how the medium contributes to firm marketing campaigns, and the larger influence that photography and video has on the architecture profession.
“I realized that as a photographer, you want every picture to be beautiful—you want every picture to be perfect. There are some pictures that you just need to find a way to shoot the best way you can and also tell the story. I'm always looking for those shots: the key ones that, whenever you think of the project, you think of those one or two shots. But then you need all the other ones that fill in the story for you and explain it.”
- Joe Fletcher
Hosted by Austin, Texas–based architect Aaron Prinz, Architectural Record’s DESIGN:ED podcast has featured the most renowned architects of our time—such as Art Gensler, Kengo Kuma, and Glenn Murcutt, as well as rising professionals in the next generation, such as Pascale Sablan, Michael Murphy, and Jenny Wu, all available in our library.
