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Hospitality

2025 Architectural Record Awards Winner: Pictograma Winery

Ensenada, Mexico

By RECORD Editors
Pictograma Winery
Photo © Fernando Marroquin
The Pictograma Winery.
November 11, 2025

Architects & Firms

AMASA Estudio
Rojkind Arquitectos
✕
Image in modal.

The Pictograma Winery—part of the Banyan Tree Veya resort—is designed to reflect its setting, the Valle de Guadalupe, the most prominent wine region of Mexico’s Baja California. Designed by Rojkind Arquitectos and Amasa Estudio, the 21,000-square-foot winery has an 82-foot-radius circular plan, with 11 barrel vaults arrayed around a courtyard, each of which houses various viniculture operations: tasting rooms, fermentation tanks, bottling facilities, storage, and a laboratory. The architects worked to mitigate the project’s environmental impact by taking advantage of thermal mass, natural ventilation, and solar orientation. Local brick and pigmented concrete engage an architectural language that resonates with the local climate, rugged topography, and history.

Heartland Whole Health Institute

Photo © Fernando Marroquin, click to enlarge.

“A perfect use of modern parametric design in a way that fits in harmoniously with both the site and local construction practice. The radial geometry of the arcade creates a beautiful form. It feels very much of its place yet clearly draws inspiration from around the world.”
- David Farnsworth
See All the Winners in Each Category

Design Team

Engineer:
Juan Felipe Heredia (structural)

Consultants:
SMARQ (interior design); Alma du Solier (landscape)

Owner:
Grupo UBK

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KEYWORDS: Mexico wineries

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