You don't need retail savvy to sense the success of the two-year-old women's shoe department on the second floor of Macy's Herald Square. A consolidation of smaller, obscure shops scattered around the building, the 39,000-square-foot sales area offers an array of footwear from luxury to budget, arranged by type or brand in individual boutiques or open 'rooms.' It also features a caf', with newly exposed windows overlooking Broadway.
This comfortably urbane shoe salon was one of the first phases of a $400 million storewide overhaul that began in 2011 and is due to wrap up later this year. Designed by suburban-Chicago-based Charles Sparks + Company, it embodies the spirit and commitment with which parent company Macy's Inc. is striving to improve the customer experience and revitalize its historic flagship.
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