If your firm isn’t called Gehry Partners, or Herzog & de Meuron, you probably believe in the importance of having a Web site that offers viewers an abundance of information about your company’s projects and services. Even though the American Institute of Architects’ newly published Firm Survey says that repeat business brings over half of the new work to architecture firms, it can only help to show the world who you are and what you do.
But, just as when architects design their own homes, the pressure is really on to put their best foot forward in creating a Web site. “We put a lot of thought into what we wanted our site to be,” says Joy Habian, director of communications for New York City–based Costas Kondylis and Partners Architects (kondylis.com). The firm hired communications company Blank Mosseri—which has designed sites for R.M. Kliment & Frances Halsbad Architects (kliment-halsband.com), Michael Graeff Architect (mgarchitect.com), and biproduct (biproduct.com)—to redesign its site in 2005. It opted for a design that would catalog its myriad projects—acting more as an overview and a resource for the media than an in-depth marketing tool. “We never intended the site to replace brochures,” says Habian, “but now those brochures can be more targeted to specific clients.”
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