Architectural Record
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Architectural Record
  • NEWS
    • Latest News
    • Awards
    • Interviews
    • Obituaries
    • Podcasts
      • Design:Ed Podcast
      • Sponsored Podcasts
  • OPINION
    • Book Reviews / Excerpts
    • Exhibition Reviews
    • Forum
  • EXCLUSIVES
    • Videos
    • Design Vanguard
    • Top 300 Firms
    • Sponsored Content
    • Sponsored eBooks
    • From the Archives
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Academies
  • PROJECTS
    • Buildings By Type
    • Reuse & Renovation
    • Museums & Arts Centers
    • Colleges & Universities
    • Multifamily Housing
    • Interiors
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Products by Category
    • Record Products of the Year
    • Latest Products
  • EVENTS
    • Dates & Events
    • Record on the Road
    • Innovation Conference
    • Sustainability in Practice
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • Submit an Event
  • CONNECT
    • Ask RECORD AI
    • Newsletters
    • Contact
    • Advertise
    • Editorial Calendar
    • Store
    • Customer Service
  • SUBMIT
    • Submission Guidelines
    • RECORD Competitions
  • MAGAZINE
    • Subscribe
    • My Account
    • Digital Edition
    • Current Issue
    • Firm Pass
    • Historic Archive
ProjectsLighting Design

Microsoft Technology Center

Corporate branding gets an illuminating twist in two projects where light is as essential as environmental graphics to convey company philosophy in satellite offices—one urban, the other suburban.

By Laura Raskin
Upon entering the lobby of the Southfield MTC, visitors are immediately drawn to the luminous solid-surfacing reception desk, lit with LEDs. Wooden louvers allow daylight in or block it out, as needed
Microsoft Technology Center
SmithGroup
Southfield, Michigan
Upon entering the lobby of the Southfield MTC, visitors are immediately drawn to the luminous solid-surfacing reception desk, lit with LEDs. Wooden louvers allow daylight in or block it out, as needed.
Photo: ' James Haefner
The Server Display Center showcases Microsoft's powerful technology. SmithGroup worked hard to make it visible, setting it aglow with LEDs tucked into a cove in the ceiling. A translucent film with di
Microsoft Technology Center
SmithGroup
Southfield, Michigan
The Server Display Center showcases Microsoft's powerful technology. SmithGroup worked hard to make it visible, setting it aglow with LEDs tucked into a cove in the ceiling. A translucent film with digitally printed frits along the upper edge enhances the color at the top of the glazing.
Photo: ' James Haefner
SmithGroup outlined the portal to the Envisioning Center—an auditorium-like space—with LEDs behind a translucent acrylic. A ribbon of the undulating blue wall bows in and out to mimic the
Microsoft Technology Center
SmithGroup
Southfield, Michigan
SmithGroup outlined the portal to the Envisioning Center—an auditorium-like space—with LEDs behind a translucent acrylic. A ribbon of the undulating blue wall bows in and out to mimic the curves of a car.
Photo: ' James Haefner
1. Reception Area<br />2. Envisioning Center Entrance<br />3. Lounge<br />4. Server Display Center<br />5. Training Room
Microsoft Technology Center
SmithGroup
Southfield, Michigan
1. Reception Area
2. Envisioning Center Entrance
3. Lounge
4. Server Display Center
5. Training Room
Photo: ' James Haefner
Upon entering the lobby of the Southfield MTC, visitors are immediately drawn to the luminous solid-surfacing reception desk, lit with LEDs. Wooden louvers allow daylight in or block it out, as needed
The Server Display Center showcases Microsoft's powerful technology. SmithGroup worked hard to make it visible, setting it aglow with LEDs tucked into a cove in the ceiling. A translucent film with di
SmithGroup outlined the portal to the Envisioning Center&mdash;an auditorium-like space&mdash;with LEDs behind a translucent acrylic. A ribbon of the undulating blue wall bows in and out to mimic the
1. Reception Area<br />2. Envisioning Center Entrance<br />3. Lounge<br />4. Server Display Center<br />5. Training Room
November 15, 2011

Architects & Firms

SmithGroup

Southfield, Michigan

Smithgroup had completed four Microsoft Technology Centers (MTC) for the software giant by the time the multidisciplinary firm was asked to design a fifth, in Southfield, Michigan. The challenge, according to Rodrigo Manríquez, senior lighting designer and head of SmithGroup’s Lighting Design Studio, was: “How many different ways can you draw a circle?” Microsoft uses MTCs to meet with potential customers in strategic locations to design technology solutions. Each center offers the same services but has a unique identity. “It goes back to the essence of the target client, which gives it a regional flavor and is in sync with the values of that client,” says Manr'quez.

A Detroit suburb, Southfield has deep connections to the automotive industry, so SmithGroup drew its inspiration for the renovation of an existing office in a multi-tenant tower from the sleek forms and bright surfaces that emerge from auto manufacturers’ production lines. “To be able to put an MTC in Southfield, knowing that the [auto] industry is trying to come out of their flop of a few years back, is interesting,” says Manr'quez. “It takes a lot of foresight.” His team felt a responsibility to translate this vote of confidence into the design.

SmithGroup’s solution—to choreograph movement with lighting—draws people from point to point in the 16,300-square-foot space. Upon entering the office, visitors are greeted by a luminous solid-surface reception desk, backlit with LEDs. From here, the lighting team “carved” or “sculpted” elements of illumination, using this automotive language to guide the aesthetics.

Like a showroom in a showroom, Microsoft’s massive server gleams behind glass in the lobby. Inside, a cove conceals LEDs embedded in the ceiling that emanate blue light, a color that can be changed for a particular client. The lighting designers applied a special translucent film to the inside of glazed walls to enhance the effect of the color. Likewise, fixtures in the floor bounce beams of light off the surface of the black server. “We provided a bright enough surface beyond the glass to create a jewelry box attitude,” says Manr'quez.

These effects continue along a curved hallway with a series of dropped ceilings that begin above the lobby. A linear stripe of indirect light from LEDs tucked into a cove provides a directional that guides visitors to conference rooms, offices, and a lounge. The design team then framed the doors to the Envisioning Center—an auditorium-like space that was not part of SmithGroup’s scope—with LEDs set behind a translucent acrylic. An adjacent, undulating blue wall curves and gleams like a satiny sedan, bowing out to create a lit acrylic bench and turning back in again to illuminate the floor with a glow, like light spilling from an open car door.

Ultimately, SmithGroup’s scheme is as sleek and efficient in form and purpose as its client’s offering. “The LED technology for us, it was a no-brainer. It’s easy to maintain, elegant, and fits into tight spaces,” says Matthew Alleman, the project lighting designer. It’s also a simple solution in this case. “[Microsoft] wanted to have a great space to show their clients, but they also wanted to be able to maintain it to keep it at its peak performance.”

People

Architect: Smith Group
Lighting design lead: Rodrigo Manríquez
Project lighting designer: Matthew Alleman
Design principal: Rod Vickroy
Project architect: Craig St. Clair
Interior Designer: Kim Klingeisen, interior designer

General Contractor
Turner Construction Company

Size
16,300 square feet

Cost
$2.5 million

Completion date
November 2010

 

Products

Interior Ambient Lighting
Philips Color Kinetics

Downlights
Zumtobel, Translite Sonoma, Pure Lighting

Interior Accent Lighting
Philips Color Kinetics, ERCO, RSA

Lighting Controls
Crestron

Special Surfacing
Newmat Newlight translucent membrane

Reception Desk
Corian, Chemetal polished chrome plastic laminate

 
KEYWORDS: Michigan

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Lr
Laura Raskin, a former RECORD editor, writes about architecture. She recently moved with her family from Brooklyn, New York, to the Green Mountains of Vermont.

Post a comment to this article

Report Abusive Comment

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Architectural Record audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Architectural Record or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • cold storage facility
    Sponsored byCarlisle SynTec Systems

    How Architects Can Design More Continuous Cold Storage Envelopes

  • TAMLYN XtremeTrim Exterior Trim
    Sponsored byTamlyn

    Designing Cleaner Panel Facades: Why Exterior Trim Details Matter

  • Building with Vapor Barriers
    Sponsored byReef Industries, Inc.

    Vapor Barriers Help Control Moisture in Tighter Building Designs

DESIGN:ED Podcast
Listen to Architectural Record’s DESIGN:ED Podcast

Events

June 18, 2026

Rebooting the Aging Office Building

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU; 1 PDH

Explore façade retrofit strategies and award-winning design concepts that can transform aging office buildings into healthier, higher-performing workplaces for today’s hybrid workforce.

June 23, 2026

Enhancing Fire Resistance with Advanced PVC Solutions

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU; 1 IIBEC CEH

Evaluate advanced PVC solutions that improve fire resistance, support WUI compliance, and enhance resilience in residential and commercial building design.

View All Submit An Event

Products

2026 Architect's Square Foot Costbook

2026 Architect's Square Foot Costbook

See More Products

Popular Stories

SanDiegoAirport

Top 300 Architecture Firms of 2026

Lorcan O' Herilhy

California Architect Lorcan O’Herlihy Has Died, Age 66

Coronado Bridge

The Architect’s Guide to San Diego

CCA, Studio Gang

The Winners of the AIA’s 2026 Architecture Award Range from Collegiate Rowing Hubs to Housing for the Homeless

Dusk House

Design Vanguard 2026: ONO

Rebooting the Aging Office Building - Free Webinar - June 18, 2026

Related Articles

  • 71197076_N4_medium.jpeg

    ENR’s Project of the Year: Microsoft's Thermal Energy Center Showcases Geothermal Heating and Cooling

    See More
  • Center for Advanced & Emerging Technology

    Center for Advanced & Emerging Technology by BNIM

    See More
  • KRESA by DLR

    In Kalamazoo, DLR Group Completes a Mass-Timber Hub for Career and Technical Education Programs

    See More

Related Products

See More Products
  • image7.jpg

    Contemporary Architecture in China Towards A Critical Pragmatism

  • book5.jpg

    Contemporary Market Architecture Planning and Design

See More Products
×

The latest news and information

#1 Source for Architectural Design, News and Products

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Submit
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing