In 2012, the Laval, Quebec'based optical practice Duquette & Turgeon decided to recraft its image. Sporting a new moniker L'Aire Visuelle, the eye-care provider ditched its original coke-bottle branding for a logo and website with streamlined designer flair. A move to a sleek street-front clinic, completed by Montreal's la SHED architecture in March 2013, announced the revision: The shop's major organizing element is a boxlike structure inserted through the interior's long axis. Dubbed “the loop” by SHED, this orthogonal three-sided enclosure features a dropped ceiling plane, within walls at opposite ends, that demarcates the primary areas for performing optometry and optical services as it glows brightly against swaths of black.
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