Friday June 11—the day started with an early morning Ad Awards Breakfast, an AR tradition that over the years has been honed to professional levels. As usual, Bob Ivy and Laura Viscusi prepped the crowd, Laura making amicable jokes and Bob sharing details of market trends. Keith Fox, new president of McGraw-Hill Construction, introduced himself in a warm folksy way and the jurors were lively and irreverent—Larry Scarpa, in acknowledging the merits of an ad for a company aptly named “Hinny Hiders (who produce toilet doors), suggested that they missed a cobranding opportunity in not aligning themselves with Big Ass Fans, the large fan producers that have taken the architectural community by storm with their great name (and product). This elicited a roar in the audience and the tone was set for a very eventful (and meaningful) early start for us and for our advertisers, who were deeply interested in listening to the juror’s commentary and suggestions on improving their approach to advertising. Good work everybody!