Architectural Record
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Architectural Record
  • NEWS
    • Latest News
    • Awards
    • Interviews
    • Obituaries
    • Podcasts
      • Design:Ed Podcast
      • Sponsored Podcasts
  • OPINION
    • Book Reviews / Excerpts
    • Exhibition Reviews
    • Forum
  • EXCLUSIVES
    • Videos
    • Design Vanguard
    • Top 300 Firms
    • Sponsored Content
    • Sponsored eBooks
    • From the Archives
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Academies
  • PROJECTS
    • Buildings By Type
    • Reuse & Renovation
    • Museums & Arts Centers
    • Colleges & Universities
    • Multifamily Housing
    • Interiors
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Products by Category
    • Record Products of the Year
    • Latest Products
  • EVENTS
    • Dates & Events
    • Record on the Road
    • Innovation Conference
    • Sustainability in Practice
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • Submit an Event
  • CONNECT
    • Ask RECORD AI
    • Newsletters
    • Contact
    • Advertise
    • Editorial Calendar
    • Store
    • Customer Service
  • SUBMIT
    • Submission Guidelines
    • RECORD Competitions
  • MAGAZINE
    • Subscribe
    • My Account
    • Digital Edition
    • Current Issue
    • Firm Pass
    • Historic Archive
Editorial

Being There (Virtually)

By RECORD Editors
May 16, 2011

Techniques for conveying the experience of architecture are more sophisticated. Can they supplant the act of visiting a building?

With all the available means to see buildings — through printed publications and images on the web, tablet (iPad, Android), or even better, videos, it may seem as if you don’t need to actually visit a building to know what it’s about. At the same time that electronic media enhance the visual experience, of course, digital advances allow more complicated buildings to be constructed. Architects such as Zaha Hadid, Steven Holl, and UNStudio, to name a few, have been enabled by certain clients and circumstances to experiment frequently with ceiling, wall, and floor planes that tilt, volumes that rotate, and spaces that swell and shrink dramatically. Architectonic results that engage a variety of senses — the kinesthetic, the haptic, as well as the optical — have always existed in architecture. But the new crop of buildings makes a strong argument why it’s essential now, more than ever, to visit the site.

Photo © Tebbs-Hymans
The view from the 51st floor of Cass Gilbert’s Woolworth Building in New York, seen in Record in 1913, was riveting.
Photo © Iwan Baan
The view from Zaha Hadid’s Guangzhou Opera House in China is arresting for different reasons.

Obviously, experiencing architecture firsthand is best. Nevertheless, since architectural record started publishing in 1891, it has tried to come as close as possible to being there, through words and photos in print, and now also on the web and with video. And not only photographers and videographers visit the buildings. Record’s writers and editors also need to see the work of architecture in person to better convey through words what it is like to be in and move through its spaces over a period of time. We go there not to conduct a functional checkup — just as important — but because spaces worth living in and looking at go beyond function.

The actual experience isn’t easy to approximate, since it involves a kinesthetic perception, where your muscles in your feet and legs send messages about perceiving space to your brain, and where your haptic sense allows you to mentally measure yourself in relation to objects, as if you were touching them. Needless to say, they both enhance the optical sense data forming your visual perception of the built work.

That said, today the recreation of the actual experience is much closer to the real thing than it was when Record first started. In its early years, the magazine’s critics, such as Montgomery Schuyler and Russell Sturgis, wrote about buildings as visual experiences, and, more often than not, as if looking at two-dimensional compositions, like paintings on a wall. Schuyler, for example, critiqued New York’s Bayard Building by Louis Sullivan (1899) seemingly standing across the street, gazing at the front of the 13-story high-rise embedded in the middle of a crosstown block.

As architecture began to radically change, and buildings grew to astonishing heights, Schuyler’s point of view changed as well. It was no longer so fixed. In the early 20th century, skyscrapers looming over the rest of the city could be seen from all sides. In writing about New York’s 57-story Woolworth Building by Cass Gilbert (1913) for Record, Schuyler analyzed it from afar, mid-distance, and even close-up. The critic argued that the Gothic-style ornament of the balconies projecting into space provided a sense of human scale in relation to the overall size of the tower. The photographs by Tebbs-Hymans published alongside Schuyler’s story captured the three-dimensional quality of the work. They illustrate how printing techniques constantly improve the representation of architecture: In fact, Record’s first editor in chief, a young poet, Henry W. Desmond, brought innovations in photographic reproduction to our publication.

Writing, in addition to photos and video, clearly helps tell the story. Although the spatial experience of architecture is hardly new, theorizing about it didn’t get underway until the Modern era, particularly in 19th-century Germany. The ideas on empathy of Robert Vischer, spatial perception of August Schmarsow, and later the phenomenology of Edmund Husserl offer a few salient examples of this orientation. Did any of these theorists, particularly the earlier ones, influence Record’s critics way back when? Hard to know. But ideas could have been in the air. Already architects, such as Frank Lloyd Wright, were emphasizing spatial concepts in buildings and essays. (Wright began writing for Record in 1908.)

By the early 20th century, building technology was making possible a more expressive form of architecture that brought together the connection between building and theory: Erich Mendelsohn’s Einstein Tower in Potsdam (1921) may not have used reinforced concrete, but its swirling forms held the promise of a spatial potential we could later find in the concrete of Frank Lloyd Wright’s Solomon R. Guggenheim Museum in New York (1959), or Eero Saarinen’s TWA Terminal at JFK (1962), both blatantly kinesthetic, haptic, and visual architectural experiences.

The computer has certainly allowed that process of design and construction to go further, as have the improved techniques for making glass, steel, concrete, and plastic. The structural glass balconies at the Ledge at Skydeck at Chicago’s Willis Tower by Skidmore, Owings & Merrill offer a modern-day counterpoint to the Woolworth Tower balconies, enabling visitors to survey the city in a more immersive (or vertiginous) way. Hadid’s Guangzhou Opera House in China provides an example of today’s experiments in shifting and tilting planes and volumes. Record still seeks to represent that feeling of being in these environments by all the means at its disposal. It can’t be a substitute for being there. But in a global age, it’s a worthwhile supplement.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Post a comment to this article

Report Abusive Comment

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Architectural Record audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Architectural Record or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMLYN XtremeTrim Exterior Trim
    Sponsored byTamlyn

    Designing Cleaner Panel Facades: Why Exterior Trim Details Matter

  • Building with Vapor Barriers
    Sponsored byReef Industries, Inc.

    Vapor Barriers Help Control Moisture in Tighter Building Designs

  • Duct Interior with Prodeq System
    Sponsored byHenry, a Carlisle Company

    Designing Resilient Water Containment Systems

DESIGN:ED Podcast
Listen to Architectural Record’s DESIGN:ED Podcast

Events

June 16, 2026

Focus on the Façade: Exploring Steel, Timber & Fire-Rated Curtain Walls and Channel Glass Systems

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Explore modern façade and glazing systems that enhance daylighting, fire safety, and thermal performance while expanding architectural design possibilities.

June 18, 2026

Rebooting the Aging Office Building

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU; 1 PDH

Explore façade retrofit strategies and award-winning design concepts that can transform aging office buildings into healthier, higher-performing workplaces for today’s hybrid workforce.

View All Submit An Event

Products

2026 Architect's Square Foot Costbook

2026 Architect's Square Foot Costbook

See More Products

Popular Stories

Coronado Bridge

The Architect’s Guide to San Diego

SanDiegoAirport

Top 300 Architecture Firms of 2026

Practice Matters illustration

By the Numbers: Counting America's Architects

Crane Cove, ONO

Design Vanguard 2026 Winners

House on a Hill

Design Vanguard 2026: Forma

Focus on the Facade - Free Webinar - June 16, 2026

Related Articles

  • Cathleen McGuigan

    Being There

    See More
  • There Will Be Tacos, There Will Be Compost

    See More
  • Pollution Fighting Skin

    A Pollution-Fighting Skin? Yes, There’s a Product for That

    See More

Related Products

See More Products
  • Architectural Record - January 2026

    Architectural Record January 2026 Issue

  • Web-Regenerative-school4-1920x1125.jpg

    Creating the Regenerative School

See More Products
×

The latest news and information

#1 Source for Architectural Design, News and Products

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Submit
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing