Manhattan-based architect Drew Lang has alternated between design and small development projects, such as renovating and flipping single-family houses, since founding his studio in 2003. Besides stabilizing his company’s overall revenue, the diversified-business model turns up new opportunities.

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Interacting with design clients, Lang sensed both a hunger for custom weekend homes and a worry that commissioning one would take too much time. In 2011, when the architect discovered 131 forested acres for sale about two hours north of New York by car, he realized he could unlock that latent demand with an alternative to the traditional subdivision.

For his firm’s first multi-residence venture—dubbed Hudson Woods and launched without brokers, via social media, local partnerships, and word-of-mouth in 2014—Lang and his team devised a modern vernacular, designing and building a 2,300-square-foot model house, from which prospective homeowners could choose between two- or three-bedroom versions to be constructed on one of 26 lots. The architect/developer offered 30 possible upgrades for each house, and sited purchased units sensitively, in order to meet market desire for a unique property.

Hudson Woods’s scale allowed Lang to realize each residence at about half the expense of a one-off. Hudson Woods’s base pricing increased five times over the course of 26 sales and three years. The most expensive house—a three-bedroom model with multiple upgrades that included outbuildings—sold for $2.5 million toward the end of this period. Lang and his partners’ initial $1.8 million investment covered the land purchase, construction of the model house, Phase 1 infrastructure improvements, and early marketing. Each house thereafter cost an average of $885,000 to build; the completed development returned the partners’ equity more than twice over. Lang also draws a line from Hudson Woods to 12 new projects totaling $350 million in construction-cost value, and—discovering yet another business to run alongside his studio—he has fielded 200 inquiries to license the project’s design.

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LANG Architecture

285 West Broadway, Suite 300

New York, NY 10013

212 - 233 - 9187 


Personnel in architect's firm who should receive special credit:

Drew Lang

Jeremy Babel

Matt Hart
Will Gregory

George Hajjar

Jackson Hahne

Elisa Finoli

Michael Kolodesh


Interior designer:

LANG Studio



Structural: Luke Amey

Mechanical & Plumbing design build: Roberto Plumbing & Heating, Inc.  Woodstock, NY



Development: LANG Development

Brand & Marketing: Sanderson

Photography: Ty Cole


General contractor:

LANG Studio



Deborah DeGraffenreid, Rikki Snyder, Ty Cole, Propellerheads Aerial Photography



LANG Architecture



100,250 square feet



$31.3 million


Completion date:

May 2019


Structural System

Manufacturer of any structural components unique to this project:

Standard wood framing


Exterior Cladding

Architectural metal: Andrew Becker Design

Rainscreen: Cedar Siding w/ Moore Arborcoat Semi Transparent Stain; Cedartone

Wood flooring: Allegheny Mountain Hardwood



Metal: Standing Seam : Galvalume Standing Seam Metal Roof by S.A.P. Exteriors, Inc.



Wood frame: ECOSUPPLY  Bildau & Bussman Double Glazed Wood Windows



Glass: ECOSUPPLY  Bildau & Bussman Double Glazed Wood Windows



Entrances: ECOSUPPLY  Bildau & Bussman Double Glazed Wood Windows



Locksets: Sun Valley Bronze

Closers: Sun Valley Bronze

Pulls: Sun Valley Bronze from Brandino Brass Co.

Other special hardware: dutch door: Sun Valley Bronze | garage barn door : Rustica Hardware & Sun Valley Bronze


Interior Finishes

Cabinetwork and custom woodwork:

Paints and stains: Paint : Benjamin Moore Flat OC-13

Paneling: t&g white oak plank : Allegheny Mountain Hardwood

Special surfacing: Poured Concrete Sink  : Trueform Concrete,  Stormy Black Soap Stone Counter top slab : M.Teixeira Soapstone

Floor and wall tile: Ceramic tile : Heath tile | stone tile : Walker Zanger

Carpet: Laura Wool Rug by Cloak Rugs



Custom furniture Kitchen Island and Pantry, etc…: Samuel Moyer

Chairs: Michael Robbins, D’Apastrophe, Carl Hansen & Son, Fern

Tables: Dzierlenga F+U

Other furniture: Benson Sofa, Lo Bed Frame from Modern Link | closet system 100 mile | oculus mirror by Materia Designs | Modular Drawers by USM Haller



Interior ambient lighting: Allied Maker, Workstead



Stainless steel sink : Kohler


Trinsic Faucet w/ Handspray : Delta

Vero Handrinse Basin : Duravit

Typical Bathroom

Metris S Single handle Faucet : Hansgrohe

Cimarron Toilet : Kohler

Clio Fittings & 8” Round Shower head : Hudon Reed



Energy management or building automation system: Nest System

Wood Stove: Wittus Stoves