OAB ' Office of Architecture in Barcelona

Barcelona

'We thought, it would be great if a corporation tried to reach out to the public. Roca wants to erase this detachment that companies have from society.' ' Borja Ferrater, Office of Architecture in Barcelona

The Barcelona-based Roca, one of the world’s top producers of bath furnishings and tile, wanted to increase its visibility. So the company approached Carlos Ferrater’s Office of Architecture in Barcelona (OAB) in 2008 to transform a small 1960s office building it occupied into a brand showroom. Although the timing was precarious — right when the financial crisis hit — design architect Borja Ferrater developed a successful stage for Roca’s products and services, thanks to scale, materials, and public allure.

Gutting the structure, the OAB team worked with Spanish glass manufacturer Cricursa to develop an iconic facade made of aquamarine panels that reflect, refract, and deflect light. “In the day it looks solid like a rock, and at night it looks liquid,” says Ferrater of the glass box, which is lit by 4,200 computer-controlled LEDs.

The resulting interior features dramatic volumes with installations that invite visitors to browse the company’s products and explore its bath solutions through state-of-the-art interactive displays. An additional exhibition space accommodates business and consumer events, often in conjunction with collaborating companies. “[Roca] wants to erase the detachment that companies have from society,” explains Ferrater.

According to Roca brand and communications director Xavier Torras, the gallery has received thousands of visitors since it opened in fall 2009. He estimates that business gleaned just from the buzz generated by the building amounts to $1.2 million. Awareness and positive perception of the company have also grown. “This is the first time in our communication history that we have had results like these,” says Torras.

Architect:
OAB- OFFICE OF ARCHITECTURE IN BARCELONA

Location:
Barcelona

Completion Date:
October 2009

Total construction cost:
$14.6 million

Gross square footage:
27.000 sq.ft.

People

Owner:
ROCA

Architect:
OAB- OFFICE OF ARCHITECTURE IN BARCELONA

Personnel in architect's firm who should receive special credit:
BORJA FERRATER, CARLOS FERRATER & LUCÍA FERRATER

(All are registered architects in Europe)

Interior designer:
OAB

Engineer(s):
JG CONSULTING, JORDI BERNUZ

Consultant(s):
Lighting:
OAB, ARTEC3 (Facade consulting)

General contractor:
EMPTY SA

Photographer(s):
Alejo Bagué

Renderer(s):
OAB

CAD system, project management, or other software used: Auto CAD. Microsoft Office.

 

Products

Structural system
Preexistent concrete structure with some metal reinforcement columns.

Exterior cladding
Other cladding unique to this project:
Unique Façade: Glass and Metal.

Metal:
Company: Talleres Inox
Address: Pol. Ind. Can Bernades Subira. c/ Penedes 11-13. 08130 Barcelona SPAIN
Contact Person: Narcís Poza
Tel. +34 93 381 96 61
Fax +34 93 462 10 69

Glass:
Company Name: Cricursa
Contact person: José Luís Ruiz or Alex Esplugues
C/ Camí de Can Ferran s/n
Pol. Ind. Coll de la Manya.
08403
Granollers (Barcelona) SPAIN
www.cricursa.com
T +34 938404470
F +34 938401460

Roofing
Elastomeric:
Company: Iraco
Address: c/ Gallostra 3. 17190 Salt (Girona) SPAIN
Contact: Helena Castro
Tel.: +34 972 23 66 02
Fax: +34 972 23 67 12

Glazing
Glass:
Company Name: Cricursa
Contact person: José Luís Ruiz or Alex Esplugues
C/ Camí de Can Ferran s/n
Pol. Ind. Coll de la Manya.08403
Granollers (Barcelona) SPAIN
www.cricursa.com
T +34 938404470
F +34 938401460

Skylights:
Company Name: Talleres Inox
Address: Pol. Ind. Can Bernades Subira. c/ Penedes 11-13. 08130 Barcelona SPAIN
Contact Person: Narcís Poza
Tel. +34 93 381 96 61
Fax +34 93 462 10 69

Doors
Metal doors:
Company Name: Talleres Inox
Address: Pol. Ind. Can Bernades Subira. c/ Penedes 11-13. 08130 Barcelona SPAIN
Contact Person: Narcís Poza
Tel. +34 93 381 96 61
Fax +34 93 462 10 69

Wood doors:
Company Name: Carpintería y Ebanistería Construmad
c/ Ronda, Nave 3. Pol. Ind. Can Baliarda. 08105 Barcelona, SPAIN
Contact Person: Manuel Sánchez
Tel. +34 93 579 80 35
Fax +34 93 579 80 36

Sliding doors:
Company Name: Carpintería y Ebanistería Construmad
c/ Ronda, Nave 3. Pol. Ind. Can Baliarda. 08105 Barcelona, SPAIN
Contact Person: Manuel Sánchez
Tel. +34 93 579 80 35
Fax +34 93 579 80 36

Interior finishes
Acoustical ceilings:
Company Name: Edificaciones e Ingenieria SL
Maria Angeles Cárcel
L’antiga Senda de senent nº 6 BJ Drcha 46023 Valencia SPAIN
T +34 963 379 260
F +34 963 379 261

Suspension grid:
Company Name: Euroslot Z.A.
Contact person: Laurent Challet
Zona Artisanale Les Pridons 86140 Scorbe Clarivaux. FRANCE
T +33 (0) 549 939 393

Wood Paneling:
Company Name: Carpintería y Ebanistería Construmad
c/ Ronda, Nave 3. Pol. Ind. Can Baliarda. 08105 Barcelona, SPAIN
Contact Person: Manuel Sánchez
Tel. +34 93 579 80 35
Fax +34 93 579 80 36

Plasterboard:
Company: Rom Aplic
Address: ptge. Maiol 9. 08013 Barcelona, SPAIN
Contact: Ignasi
Tel.: +34 93 459 43 64
Fax: +34 93 459 28 46

Special surfacing:
Acoustic Insulation surfacing
Company Name: Edificaciones e Ingenieria SL
Maria Angeles Cárcel
L’antiga Senda de senent nº 6 BJ Drcha 46023 Valencia SPAIN
T +34 963 379 260
F +34 963 379 261

Floor and wall tile:
All exhibition floors By Roca Tiles.
www.rocatile.com/

Carpet:
Company Name: Aschi de Mas
C/ Tavern 41. 08006 Barcelona. SPAIN
T +34 93 200 03 99
F +34 93 200 03 28

Furnishings
Office furniture:
Company Name: En Linea Barcelona
c/ Corcega 284. 08008 Barcelona, SPAIN
Tel. +34 93 415 12 12
Fax +34 93 415 95 99

Reception furniture:
Company Name: Planinter
c/ Venezuela 3-7. Oficina 3. 08019 Barcelona, SPAIN
Tel. +34 93 575 25 94
Fax +34 93 564 01 47

Lighting
Downlights:
Company Name: Davide Groppi s.r.l
Via Paolo Belizzi nº 22-20/A. 29100 Piacenza, ITALY
Contact Person: A. Jost
Tel. +39 0523 571590
Fax +39 0523 579768

Exterior:
Company Name: Tronics 2000, S.L
Pol. Ind. Can Oller C/ Catalunya s7n 08130,
Sta. Perpetua de Mogoda, Barcelona SPAIN
Contact person: Francesc Bonas
Tel. +34 93 574 80 45
Fax +34 93 544 97 36

Conveyance
Elevators/Escalators:
Company Name: Tecno Eleva SL
Contact person: Manel
Avda de la Riera 11, Nave 4 08960 Sant Just Desvern SPAIN
T +34 93 470 09 63
F +34 93 372 02 14

Other unique products that contribute to sustainability:
Green roof. and 90% of the building is light with LED lighting reducing all light electricity consumtion more than 18 times.

Add any additional building components or special equipment that made a significant contribution to this project:
Audiovisuals:
Company: Sono Tecnología Audiovisual
Address: C/Progrès, 29 (Polígono Ind. Almeda)
Cornellà de Llobregat • 08911 Barcelona SPAIN
www.sono.es
Contact: Francesc Sabata
Tel.: +34 93 480 10 00
Fax: +34 93 480 10 01

AR Subscribe

email icon

I want to hear from you. Tell me how we can improve.

BNP Media Owner & Co-CEO, Tagg Henderson

Post a comment to this article