San Diego, California

When architect-developer Jonathan Segal named one of his recent buildings “The Q,” he says he was looking for “the cool factor, the debonair suaveness” of James Bond. Q is, famously, Agent 007’s gadget inventor, creator of dagger-edged shoes and mini–rocket launchers that masquerade as cigarettes. For this building in San Diego’s Little Italy, Segal aspired to Bond’s sleek sophistication, rather than a tricked-out design. But he did not anticipate the need to perform his own Q-like feat of swift transformation as the program changed, midconstruction, from offices to housing.


Since launching his firm in 1989, Segal has mainly focused on market-rate residential work. Performing simultaneously as designer, client, and builder, he has completed 17 multifamily projects in San Diego, taking on challenging lots and derelict structures in undervalued neighborhoods on the upswing. This time, he says, “I got the idea to do an office building instead. They seemed to get better rents and cost less to construct.” And Little Italy is an increasingly desirable downtown district lacking offices. Set along a scenic harbor, it was once a commercial fishing neighborhood that declined with the local tuna industry and the construction in the 1960s of a freeway plowing through it. More recently, galleries, boutiques, and mixed-use residential projects have gentrified the area.

Segal envisioned the 90,000 square-foot Q as a “podium” for his family’s return to a neighborhood they loved (and had reluctantly left three years earlier): The offices and street-level commercial space would literally and financially underlie their 5,800-square-foot duplex penthouse.

No sooner was the structure capped than the economy tanked and “the office market evaporated,” says Segal. With a nimbleness only possible for an architect-client, he quickly repermitted the building for mixed-use residential.

Since the overall form and fundamental elements had been in place before the program change, the project became akin to adaptive reuse. Befitting the neighborhood’s modest scale, Segal’s massing suggests a small cluster of buildings, rather than a single 200-by-50-foot megablock. Further lightening the visual impact, he made the building volumes clean-lined and transparent, with wraparound, floor-to-ceiling glass, punctuated by a brise-soleil of projecting concrete floor slabs. While the concrete structure required 700 new holes to accommodate apartment plumbing, the dramatic office glazing was a plus, offering the 29 residential units layout flexibility and unusual sleekness. To meet code, the number of apartments—all rentals, ranging from 400 to 1,800 square feet—corresponds precisely to the existing underground parking spaces. In the spirit of lofts, many of the tenants both live and work there.

Above a street-level restaurant and café, the taut, quasi–International Style skin becomes more solid, framed by a black-painted aluminum shell. At one corner of the building, Segal integrated Little Italy’s oldest home, the 1888 A.W. Pray House, a Gothic Victorian, which he relocated from the lot’s western to its eastern side. Newly restored, it’s now a clothing boutique.

The Q has plenty of green features, though Segal denies being a “tree hugger” or even a proponent of LEED certification. Rooftop solar panels power the common areas, and deep overhangs shade low-E glazing. Operable windows bring air and light through the “gill slits,” or angled fins, along the north facade.

Though the rents, ranging from $950 for a studio to $5,200 for a two-bedroom duplex, exceed the neighborhood average, Segal says he leased everything instantly. So why has the Q succeeded when nearby residential lofts lie partially vacant? “We offered something different,” he suggests, “not boxes punched with holes, not transplanted suburban homes, but places that capitalize on the city experience.” Indeed, as you look out over the harbor or at the larger-than-life downtown skyline, it all seems stunningly urbane—you half expect your shoe phone to ring.

Sarah Amelar is a contributing editor to Architectural Record.

750 West Fir Street
San Diego, CA 92101

Gross Square Footage: 90,000 sq.ft.

Construction cost: $11 million

Completion date: June 2011


JMAN @ the Q LLC

Jonathan Segal FAIA
3625 India Street Suite 101
San Diego, CA 92103
619-955-5397 fax: 619-955-5398

Personnel in architect's firm who should receive special credit:
Guillermo Tomaszewski, Architect – Project Manager
Greg Yeatter, Architect, - Project Manager
Tracy Anderson, - Project Manager
Mark da Cunha – Assistant Manager/ Color Consultant
Matthew Segal – project assistant

Architect of record:  Jonathan Segal FAIA

Interior designer:
Jonathan Segal FAIA
Wendy Segal

DCI Engineers

Electrical: Earl Huey

Exhaust Ventilation Specialist: Andy Duncan

HVAC: Rob Zarick

General contractor: Jonathan Segal FAIA

Matthew Segal (619-993-6269)
Nic Lehoux (604-874-0918)
Jeff Durkin (858-414-0066)

Renderer(s): Arturo Maldonado

CAD system, project management, or other software used: Archicad



Structural system
Cast in Place Concrete and Steel stud non bearing walls

Exterior cladding
Masonry: RCP block

Metal Panels: Ideal Mechanical

Metal/glass curtain wall:
US aluminum
Fleetwood Doors Windows

Moisture barrier:
Protectowra: CIM industries

Firestone Roofing TPO

Tile/shingles: Owens Corning (historic house)

Metal frame:
US Aluminum

Fleetwood windows and doors
Glass: Oldcastle BuildingEnvelope

Entrances: Rytec Garage Doors

Metal doors: US aluminum

Sliding doors:
Fleetwood Windows and Doors
Sliding Door Company

Locksets: Schlage

Security devices: Siedle

Interior finishes
Cabinetwork and custom woodwork:
Val Cuccine

Paints and stains: Frazee

Floor and wall tile: Cali Bamboo

Carpet: Flor Tiles

Interior ambient lighting: Hampton Bay Lighting

Dimming System or other lighting controls:

Elevators/Escalators: Kone Elevators

HVAC: Carrier

Photovoltaic system:
SunPower PV panels
SunPower PV Inverters

Other unique products that contribute to sustainability: Low Flow toilets/showers

Add any additional building components or special equipment that made a significant contribution to this project:
Custom Stair Construction: Carrolls Metal Works