Increasingly, architects are tapping into social media to connect with peers and promote their work. Illustration © Otto Steininger A Social Media Primer Blogs: Firms can use blogs to regularly deliver information about projects, personnel changes, publications, and other news. Posts can include photos and videos. Dialogue is further enhanced through readers’ comments. Microblogs: Sites such as Twitter, Tumblr, and Plurk allow architects to network and quickly communicate bits of information. A Twitterer sets up an account and publishes “tweets” (posts of 140 characters or less) that are broadcast to followers. A few firms have Twitter accounts, including Gensler (700