Architectural Record
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
Architectural Record
  • NEWS
    • Latest News
    • Awards
    • Interviews
    • Obituaries
    • Podcasts
      • Design:Ed Podcast
      • Sponsored Podcasts
  • OPINION
    • Book Reviews / Excerpts
    • Exhibition Reviews
    • Forum
  • EXCLUSIVES
    • Videos
    • Design Vanguard
    • Top 300 Firms
    • Sponsored Content
    • Sponsored eBooks
    • From the Archives
  • CONTINUING ED
    • Editorial Continuing Ed
    • CE Center
    • CE Academies
  • PROJECTS
    • Buildings By Type
    • Reuse & Renovation
    • Museums & Arts Centers
    • Colleges & Universities
    • Multifamily Housing
    • Interiors
    • Lighting
    • Kitchen & Bath
  • HOUSES
    • Record Houses
    • House of the Month
    • Featured Houses
  • PRODUCTS
    • Products by Category
    • Record Products of the Year
    • Latest Products
  • EVENTS
    • Dates & Events
    • Record on the Road
    • Innovation Conference
    • Sustainability in Practice
    • Women In Architecture
    • Webinars
    • Ad Excellence Awards
    • Submit an Event
  • CONNECT
    • Ask RECORD AI
    • Newsletters
    • Contact
    • Advertise
    • Editorial Calendar
    • Store
    • Customer Service
  • SUBMIT
    • Submission Guidelines
    • RECORD Competitions
  • MAGAZINE
    • Subscribe
    • My Account
    • Digital Edition
    • Current Issue
    • Firm Pass
    • Historic Archive
ProjectsMuseums & Art Centers

Museum of Arts and Design (Jerome and Simona Chazen Building) by Allied Works

New York City

By Fred A. Bernstein
Museum of Arts and Design

Photo © Helene Binet

February 19, 2009

Architects & Firms

Allied Works Architecture

Lighten up. That’s my advice to the critics of New York City’s Museum of Arts and Design (MAD). The renovation by Allied Works Architecture turned what had been a dreary, haunted house (Edward Durell Stone’s 1964 Gallery of Modern Art) into a lively amenity for the city. And—at risk of damning with faint praise—the best of the buildings fronting Columbus Circle.

Additional Content:
Jump to credits & specifications

On one of my visits, I was accompanied by my sons, who were delighted to see that the museum’s entrance facade seems to spell “HI.” I explained to them that the oversize letters were accidental—the principal of Allied Works, Brad Cloepfil, AIA, had called for three vertical bands of glass on the north and west facades. But after construction had begun, the museum insisted on the addition of a horizontal band on the north (entrance) facade, to improve the views from the planned ninth-floor restaurant. That addition turned two of the verticals into an “H,” leaving the third an “I,” and angered Cloepfil, who took the unusual step of telling journalists of his complaint about the client’s intervention.

But my sons didn’t understand why Cloepfil was upset. “Every building should say ‘HI,’ ” they announced, as if proferring a manifesto. Metaphorically speaking, they’re right: Every building, unless it’s a bioweapons laboratory or a prison, ought to be inviting. Stone’s original building for Huntington Hartford was about as welcoming as a mausoleum.

By contrast, Cloepfil’s scheme—which required removing one of the building’s famous lollipop columns—features an inviting entrance facing Columbus Circle. Inside, a handsome stairway draws visitors up to the second floor. From there, it is possible to continue on narrower, but still pleasant, flights, to each of the gallery levels. In creating such an effective circulation system in a confined space (the footprint, a tetragon with a gently concave front, measures 4,770 square feet), Cloepfil scored a major success. And the galleries those stairways lead to are surprisingly bright and open. Who knew that the building, which was scaleless behind Stone’s fussy faux-Venetian facade, contained some 54,000 square feet over 12 levels? It seemed, at most, half that big.

For Cloepfil, previously known for Weiden + Kennedy’s ad agency headquarters in Portland, Oregon (where he is based), and the Contemporary Art Museum (2003) in St. Louis, MAD was a chance at the big time. Cloepfil was chosen in 2002 over Toshiko Mori, FAIA, Zaha Hadid, and Smith-Miller Hawkinson. But preservationists were outraged by plans to alter Stone’s exterior, and the project was delayed by lawsuits (including one in 2005 against MAD and its director, Holly Hotchner, for “conspiracy to obstruct and subvert the lawful functioning of the New York City Landmarks Preservation Commission”). Cloepfil says he knew there would be controversy, but, “I didn’t think it would be as vicious as it was.”

Still, he never considered keeping the Stone facade. Cloepfil had found the building “frightening” since his days at Pratt in the 1970s and later at Columbia’s GSAPP. And it was an urbanistic wasteland—“a block that had been taken away from the city for so long,” he says. Then, too, the cladding, according to engineers retained by MAD, was beyond repair. Cloepfil replaced Stone’s white Vermont marble with glazed terra-cotta tile. “Its iridescence brings the body of the building alive,” he says, though some observers see a strong resemblance to a 1960s white brick apartment building.

But recladding is one thing; the architect faced a bigger challenge working with the building’s structure, consisting of concrete core and perimeter bearing walls (raised on those “lollipop” columns), and concrete slabs. Cloepfil decided to create a 2-foot-wide cut through the north facade facing Columbus Circle to bring light into the galleries. But that simple gesture devolved into a series of deep, dark horizontal gashes and shallow, glass-fritted vertical stripes that seem to draw on different architectural vocabularies. Cloepfil describes the cut as “a relatively minor intervention,” yet it reads as a complex, and confusing, set of moves.

During construction, Cloepfil had said the cut through the facade would turn the bearing wall structure into a series of cantilevers. In reality, metal pins are needed to reduce deflection and they quite noticeably traverse the horizontal gaps; Cloepfil concedes the pins are bigger than he had expected. Inside, the clumsy way the glazed vertical slits meet their horizontal extensions near the gallery ceilings (which Cloepfil says is explained by the need to hide blackout shades in overhead soffits) has come in for heavy criticism. But Cloepfil is undeterred. “I have to say, it’s an exquisitely detailed building,” he says. “If there’s one thing I know how to do, it’s detail.”

He was less gallant when it came to the new horizontal window, which he blamed on a museum donor who “suddenly became a designer.” Cloepfil called the result “disconcerting and disruptive.”

Cloepfil will have other chances to show what he can do as a museum designer: at the University of Michigan, where his 100,000-square-foot art museum will open this spring, and in Denver, where his Clyfford Still Museum is expected to break ground this summer. In those projects, where he is not treading on hallowed ground, his architecture will get a chance to succeed or fail on its own merits. As for the new MAD: Perhaps it’s not a great building—but it is a building to be grateful for.


People

Architect:

Allied Works Architecture 
12 West 27th Street  18th floor
New York, NY

Brad Cloepfil (Principal)
Kyle Lommen (Project Lead)
Daniel Richmond (Project Architect)

 

Engineer(s):

Structural: 
Robert Silman Associates, PC

MEP: 
Arup – New York office

Consultant(s):
Lighting: 
Arup – New York Office

Acoustical: 
Shen Milsom & Wilke

Other: 
Curtainwall: 
R.A. Heintges & Associates

Signage & Media: 
Pentagram

 

General contractor:

F.J. Sciame Construction Co., Inc.

 

Photographer(s):

Richard Barnes
tel: 201 401 4650

Hélène Binet  
tel: 011 44 207 209 9596

 

CAD system, project management, or other software used:

VectorWorks

 

 

Products

Exterior cladding

Masonry:  
Terrart Terracotta rainscreen system by NBK Ceramic.

Terracotta tiles glazed by Royal Tichelaar Makkum

Metal/glass curtainwall: 
Seele GmbH & Co. KG

 

Roofing

Built-up roofing:  
Johns Manville, Inc.

 

Windows

Aluminum: 
Schüco

 

Glazing

Glass: 
Oldcastle Glass

 

Doors

Entrances: 
Dorma

Metal doors: 
Acme Steel Door & Hardware

Wood doors: 
Tatco Installations, Inc.

Special doors (sound control, X-ray, etc.):  
90 minute Glass doors: SafiFirst

 

Hardware

Locksets: 
Dorma

Hinges: 
PBB

Closers: 
Dorma

Exit devices: 
Dorma

Pulls:  
Glass office doors: 
Tice Industries, inc.

Cabinetry: 
Doug Mockett

 

Interior finishes

Cabinetwork and custom woodwork: 
Tatco Installations, Inc.

Paints and stains: 
Benjamin Moore Paint

Wallcoverings: 
Knoll Textiles (Auditorium)

 

Other

Lobby Feature Stair: 
Steel Structure United Iron, Inc.

Treads: 
Haywood Berk

Special surfacing: 
Floor and wall tile:
Toilet Rooms: 
American Olean tile

Floor at base of Feature Stair: 
Sici tile

Stone floor in Lobby: 
Stone Source

Resilient flooring:
Carpet:
Offices: 
Tandus

Auditorium: 
Tuva Looms by Bloomsburg Carpet Industries, Inc

Furnishings
Office furniture: 
Steelcase

Reception furniture: 
Lobby desk: Baurschmidt & Sons, Inc.

Fixed seating: 
Theater: Irwin Seating Company

Upholstery: 
Theater: Maharam

 

Lighting

Interior ambient lighting: 
Zumtobel, Belfer, Selux, Louis Poulsen, Axis Lighting, Lithonia

Downlights: 
Erco, Kurt Versen, USA Illumination

Task lighting: 
Alkco

Gallery Lighting: 
Litelab

Controls: 
Douglas Lighting and Lutron (Theater, event space, and lobby)

 

Conveyance

Elevators/Escalators: 
Elevator cabs and doors: EDI/ECI

 

Plumbing

Kohler Lavatories, Water Closets, Urinals, and service sinks

Water Cooler: 
Halsey Taylor

 
KEYWORDS: New York City

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Fred Bernstein studied architecture at Princeton and law at NYU and writes about both subjects.

Post a comment to this article

Report Abusive Comment

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Architectural Record audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Architectural Record or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMLYN XtremeTrim Exterior Trim
    Sponsored byTamlyn

    Designing Cleaner Panel Facades: Why Exterior Trim Details Matter

  • Building with Vapor Barriers
    Sponsored byReef Industries, Inc.

    Vapor Barriers Help Control Moisture in Tighter Building Designs

  • Duct Interior with Prodeq System
    Sponsored byHenry, a Carlisle Company

    Designing Resilient Water Containment Systems

DESIGN:ED Podcast
Listen to Architectural Record’s DESIGN:ED Podcast

Events

June 16, 2026

Focus on the Façade: Exploring Steel, Timber & Fire-Rated Curtain Walls and Channel Glass Systems

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU

Explore modern façade and glazing systems that enhance daylighting, fire safety, and thermal performance while expanding architectural design possibilities.

June 18, 2026

Rebooting the Aging Office Building

Credits: 1 AIA LU/HSW; 1 AIBD P-CE; 0.1 ICC CEU; 1 PDH

Explore façade retrofit strategies and award-winning design concepts that can transform aging office buildings into healthier, higher-performing workplaces for today’s hybrid workforce.

View All Submit An Event

Products

2026 Architect's Square Foot Costbook

2026 Architect's Square Foot Costbook

See More Products

Popular Stories

Coronado Bridge

The Architect’s Guide to San Diego

SanDiegoAirport

Top 300 Architecture Firms of 2026

Crane Cove, ONO

Design Vanguard 2026 Winners

House on a Hill

Design Vanguard 2026: Forma

House A on a Hill

Design Vanguard 2026: Santiago Valdivieso

Focus on the Facade - Free Webinar - June 16, 2026

Related Articles

  • Museum of Arts and Design (Jerome and Simona Chazen Building), Project Portfolio

    See More
  • Clyfford Still Museum by Allied Works

    See More
  • National Veterans Memorial

    National Veterans Memorial and Museum by Allied Works

    See More

Related Products

See More Products
  • facade.jpg

    Sustainable Facades: Design Methods for High-Performance Building Envelopes

  • sustainable building.jpg

    Sustainable Building Design: Principles and Practice

See More Products
×

The latest news and information

#1 Source for Architectural Design, News and Products

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Submit
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing