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Architecture NewsPodcasts

DESIGN:ED Podcast: Jeff Kovel and John Hoke

By RECORD Editors
Serena Williams Building
Photo © Bitterman Photography
The Serena Williams Building.
August 20, 2025

Architects & Firms

Skylab Architecture

Skylab Architecture founder Jeff Kovel and Nike chief creative officer John Hoke join Architectural Record’s DESIGN:ED podcast to discuss the design of the Serena Williams Building at Nike World Headquarters in Beaverton, Oregon; the impact of personal relationships within the profession; and how architecture is contributing to the future success of the Nike design team.

“We were trying to create a piece of architecture, a sculpture, that would rise to the level of the world's best tennis player, Serena Williams, and her expectations. You have product design and merchandising, which are essentially the core of the company, all housed in one building that’s a beehive of activity. I remember being at your office, Jeff, and we started sketching sort of iconic monuments and thinking: ‘Could this be in the state of Oregon?’ And we had talked about the handshake between Bill and Phil—Bill Bowerman and Phil Knight, our co-founders. It was the handshake that basically built Nike. Jeff turned that handshake into the marriage of the project’s towers. The completed building that you see is a watershed moment not just for Nike but for the region.”
- John Hoke
Your browser does not support the audio element.

Hosted by Austin, Texas–based architect Aaron Prinz, Architectural Record’s DESIGN:ED podcast has featured the most renowned architects of our time—such as Art Gensler, Kengo Kuma, and Glenn Murcutt, as well as rising professionals in the next generation, such as Pascale Sablan, Michael Murphy, and Jenny Wu, all available in our library.


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